Advanced HDR by Technicolor Showcases HDR Without Limits at NAB 2025

admin — Thu, 27 Mar 2025 12:00:30 +0000

Advanced HDR by Technicolor Showcases HDR Without Limits at NAB 2025

Advanced HDR by Technicolor returns to NAB 2025 to showcase the ultimate High Dynamic Range (HDR) viewing experience for live broadcast and streaming sports and entertainment content.

Attendees at NAB 2025 will experience, firsthand, how Advanced HDR by Technicolor enables production teams to create and distribute “HDR Without Limits”. As more broadcasters and streaming service providers deploy HDR technology at scale, video production processes are quickly moving beyond static LUTs-based HDR.

“The creation of content in HDR is increasing, and the industry is adapting to ensure the delivery of high-quality HDR and standard dynamic range (SDR) content across broadcasting and streaming services,” Valérie Allie, Senior Director of the Media Services Group at InterDigital. “This trend increases demand for HDR/SDR conversion processes in content distribution workflows that are flexible and streamlined.”

Advanced HDR by Technicolor experts will be on hand at multiple locations to discuss:

Accelerating Implementation of Advanced HDR by Technicolor – ATSC booth W3056. Visitors will view live content in Advanced HDR by Technicolor to experience how the solution offers a high-quality picture that enhances the viewing experience. They will also learn more about the many content distributors and TV and encoder manufacturers that have adopted Advanced HDR by Technicolor. Latest integrations of note include: RCA, Zapperbox, Pickleball TV, Plex, Capitol Broadcasting and Gray Media.
How to Create Your Best HDR Experience – Ultra HD Forum booth W4051. Attendees will see how leveraging dynamic and static conversion techniques optimizes HDR quality in a single master workflow. Experts from Advanced HDR by Technicolor will demonstrate how dynamic conversion with Intelligent Tone Management outperforms legacy systems that use fixed white levels in static conversion. Advanced HDR by Technicolor’s dynamic conversion process adapts in real-time to changing light conditions and features tunable diffuse white settings to ensure that HDR content is rich in contrast and vibrant in color.
Advanced HDR by Technicolor Meeting Room (Invitation Only) – W2675. For those that would like an invitation to discuss the latest developments associated with Advanced HDR by Technicolor from a technological, business relationship and commercial deployment perspective, please click on the link below to arrange a time that is convenient for all parties.

As adoption of Advanced HDR by Technicolor accelerates, major broadcasters and streaming service providers are steadily integrating this technology into their operations along with a growing number of encoding manufactures, such as Ateme, and TV manufacturers, like Hisense and RCA.

Ends

About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration between InterDigital and Philips, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.pro.

Technicolor’s Alan Stein Discusses the Impact of SL-HDR1 as a Proposed ATSC Standard

admin — Wed, 17 Nov 2021 02:34:26 +0000

Technicolor’s Alan Stein Discusses the Impact of SL-HDR1 as a Proposed ATSC Standard

LAS VEGAS – Jan. 9, 2018—2018—In the final days of December 2017, the Advanced Television Systems Committee (ATSC) approved Technicolor’s SL-HDR1 amendment as a Proposed Standard, and once voted on, is expected to be added as an option to the ATSC A/341 video standard.

SL-HDR1 is Technicolor’s recommendation for a single-layer solution to support compatibility with all non-HDR screens and non-HDR equipment. With the acceptance of Technicolor’s solution to bridge the gap between single dynamic range (SDR) and high dynamic range (HDR), the broadcast industry can confidently begin implementing HDR, says Alan Stein, vice president of technology and standards, Technicolor, in a podcast interview for journalists during the CES 2018 conference in Las Vegas.

“SL-HDR1 technology allows a broadcaster to deliver a signal that can be rendered as SDR as well as HDR. The bitstream is SDR and it contains an extra packet which enables HDR reconstruction,” explains Stein. “This packet is metadata that—in essence—reconstructs the HDR signal as it was captured or constructed. The metadata is encapsulated in the video bitstream. Devices that don’t support HDR will simply ignore that part of the bitstream, while devices that support SL-HDR1—for example, LG TVs read the metadata, decode it and reconstruct HDR video.”

“SL-HDR1 technology allows a broadcaster to deliver a signal that can be rendered as SDR as well as HDR. The bitstream is SDR and it contains an extra packet which enables HDR reconstruction,” explains Stein. “This packet is metadata that—in essence—reconstructs the HDR signal as it was captured or constructed. The metadata is encapsulated in the video bitstream. Devices that don’t support HDR will simply ignore that part of the bitstream, while devices that support SL-HDR1—for example, LG TVs read the metadata, decode it and reconstruct HDR video.”

Ultimately, this means broadcasters just need to produce content in HDR, and that content can be automatically converted into a format for both legacy screens and HDR screens. The content is broadcast in a single layer, which efficiently uses network resources and eliminates the need for parallel HDR/SDR infrastructure in the content capture, creation, and distribution process. SL-HDR1 also ensures content is properly distributed and accurately displayed on both HDR and SDR displays, for consistent end-user viewing quality on every device type.

According to Stein, Technicolor’s SL-HDR1 amendment to the ATSC A/341 has moved to proposed standards status, which is the last step before finalizing it as an option in the video standard.

“With this pivotal step, broadcasters and equipment vendors have far more confidence in the maturity of SL-HDR1. They know that at this juncture, the amendment is stable and not going to change substantively,” says Stein. “Vendors will implement SL-HDR1 with high confidence that, if they adhere to the specification, interoperability will be assured.”

“For broadcasters,” he adds, proposed standard approval starts a clock. The broadcasters know that within a short fixed period that the standard will be finalized, and in coming months they will see that technology implemented in commercial products.”

ATSC membership now votes on the proposed SL-HDR1 amendment ballot. Within the first quarter of 2018, there is every reason to expect that SL-HDR1 will be integrated into the existing ATSC A/341 standard.

To listen in on the entire interview with Alan Stein, visit: https://www.dropbox.com/s/uuvhyo3sp7kt04y/12_15_2017_Alan…

Photo: https://www.prlog.org/12679366/1

ATSC – Advanced HDR By Technicolor

Advanced HDR by Technicolor Showcases HDR Without Limits at NAB 2025

Advanced HDR by Technicolor Showcases HDR Without Limits at NAB 2025

Technicolor’s Alan Stein Discusses the Impact of SL-HDR1 as a Proposed ATSC Standard

Technicolor’s Alan Stein Discusses the Impact of SL-HDR1 as a Proposed ATSC Standard