Cable Tec Expo 2017 – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro Wed, 15 Feb 2023 20:45:05 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/12/cropped-favicon-32x32.png Cable Tec Expo 2017 – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro 32 32 Technicolor’s David Touzé Describes How Single-Layer Technology Helps Broadcasters Manage Complexity of Delivering HDR and SDR Content https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/ https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/#respond Wed, 17 Nov 2021 02:18:49 +0000 https://advancedhdrbytechnicolor.pro/?p=791

Technicolor's David Touzé Describes How Single-Layer Technology Helps Broadcasters Manage Complexity of Delivering HDR and SDR Content

DENVER – Oct. 17, 2017—CABLE-TEC EXPO 2017—Although high dynamic range (HDR) technology is on track for substantial growth in the next few years, there are still challenges in supporting all the non-HDR screens on TVs, smartphones, and tablets that still represent the majority of devices currently present in the homes of consumers all around the world, says David Touzé, Senior Research Engineer, Technicolor, in a podcast interview for journalists during the SCTE 2017 conference being held in Denver, Colorado this week. 

EDITOR’S NOTE: David Touzé will be participating in a panel discussion on this subject at 3 PM on Wednesday, October 18th, 2017 at the Colorado Convention Center Room 201/203. 
“It is for this reason that broadcasters need to be able to distribute both HDR and standard dynamic range—or SDR—content as seamlessly, effectively, and efficiently as possible.  The broadcast industry, however, has faced challenges in achieving this objective because several formats of HDR have been introduced by different players across the ecosystem,” explains Touzé. This has created the need for a universal distribution solution that can not only accommodate the complexity associated with different HDR formats but also addresses the need to deliver content to devices that can only accept SDR signals.

“To address this requirement, Technicolor has developed a single-layer solution, known as Technicolor HDR (ETSI standard SL-HDR1), which ensures backward compatibility with all non-HDR screens and non-HDR equipment. Broadcasters just need to produce a single feed, and the technology allows content to be converted into a format for both legacy screens and HDR screens,” says Touzé.
Touzé stresses that the Technicolor approach to HDR is agnostic in nature. The technology accepts any of the HDR formats as inputs and normalizes and delivers content on any SDR or HDR screen.

The single-layer approach makes it possible for broadcasters to more efficiently use network and production resources. It eliminates the need for costly infrastructure upgrades or duplicate processes. SL-HDR1 also ensures that content is properly distributed and accurately displayed simultaneously on both HDR and SDR displays for consistent end-user viewing quality on every device type.

Technicolor HDR has successfully passed through a series of field trials and tests over the past two years.

“Most recently, at the end of July 2017, Technicolor worked with Spectrum SportsNet in Los Angeles to broadcast two Major League Baseball games (between the Los Angeles Dodgers and the San Francisco Giants), using SL-HDR1 to convert the HDR production to SDR with meta-data for distribution across the United States and the United Kingdom.  Devices capable of receiving the HDR signal used the metadata to display the HDR content.  Non-HDR devices simply ignored the metadata and displayed the content in SDR.”

To listen in on the entire interview with David Touzé, visit: https://www.dropbox.com/s/rzopw0im6tbbs49/09_27_2017_Davi…

Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact: Lane Cooper 323 817 7547 Lane.cooper@technicolor.com
Photo: https://www.prlog.org/12671238/1

]]> https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/feed/ 0 CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies https://advancedhdrbytechnicolor.pro/cable-tec-expo-2017-technicolor-to-demonstrate-and-discuss-innovation-in-emerging-ott-broadband-access-and-hdr-technologies-and-strategies/ https://advancedhdrbytechnicolor.pro/cable-tec-expo-2017-technicolor-to-demonstrate-and-discuss-innovation-in-emerging-ott-broadband-access-and-hdr-technologies-and-strategies/#respond Wed, 17 Nov 2021 02:10:31 +0000 https://advancedhdrbytechnicolor.pro/?p=789

CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies

DENVER – Oct. 13, 2017—SCTE 2017—As the network service provider industry gathers in Denver next week to explore the market trends and technological developments that are transforming this sector, Technicolor executives and subject matter experts will be on hand to showcase solutions and present strategies that are generating results for North American cable operators.

Technicolor will demonstrate the latest Android TV technologies and describe how they are being deployed into homes across the region as the adoption of over-the-top (OTT) services accelerates.  New technical and go-to-market developments around the well-received AirTV Player – which integrates OTT and with over-the-air (OTA) capabilities—will be showcased, along with the latest 4K UHD DVD technologies that Technicolor has integrated into TiVo digital recording systems.

On the broadband access front, Technicolor experts will showcase the latest developments in DOCSIS 3.1 customer premises equipment (CPE), as well as the new capabilities that are being built into the emerging generation of Commercial Business Routers (CBRs).

Technicolor will demonstrate the current state of Technicolor HDR, aka SL-HDR1, the single-stream High Dynamic Range (HDR) distribution solution that has been adopted as a candidate standard by ATSC 3.0 – a critical development as HDR technology continues to capture the interest and attention of both consumers and the creative technology value-chain. David Touze, Research Engineer at Technicolor’s Research and Innovation Labs will join Craig Cuttner, SVP, Technology Development & Standards, HBO; and Independent Consultant, Dr. Sean McCarthy, for a panel entitled “Taking a Closer Look at HDR” on October 18, 3:00 PM – 4:00 PM, Room 201/203.

Technicolor will also demonstrate the increasingly important Technicolor HDR Intelligent Tone Management (ITM) technologies that make it possible to effectively and cost-efficiently up-convert Standard Dynamic Range (SDR) content to HDR.

In addition to live demos and panel discussions, Technicolor’s Luis Martinez-Amago, President, Connected Home North America, will be on hand to discuss how the latest trends in video technology and immersive experiences are affecting the cable sector in the region.

Where To Find Technicolor: Meeting Room: MR14 and MR16 Colorado Convention Center 700 14th Street Denver, CO 80202
Visits to the meeting rooms are by appointment only. Those seeking to meet with Technicolor executives and subject matter experts to discuss the strategic, operational, financial, and technological trends that are transforming the cable industry can register here: http://click.technicolor.com/kE0Kd0m00p002Nq0010Y00U
Journalists and analysts interested in scheduling briefings and interviews can contact: Lane Cooper 323 817 7547 Lane.cooper@technicolor.com
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