<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>David Touze &#8211; Advanced HDR By Technicolor</title>
	<atom:link href="https://advancedhdrbytechnicolor.pro/tag/david-touze/feed/" rel="self" type="application/rss+xml" />
	<link>https://advancedhdrbytechnicolor.pro</link>
	<description></description>
	<lastBuildDate>Wed, 17 May 2023 20:30:18 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.4</generator>

<image>
	<url>https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/12/cropped-favicon-32x32.png</url>
	<title>David Touze &#8211; Advanced HDR By Technicolor</title>
	<link>https://advancedhdrbytechnicolor.pro</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Exploring the Role of Static Diffuse White Feature for Effective Graphics Management</title>
		<link>https://advancedhdrbytechnicolor.pro/exploring-the-role-of-static-diffuse-white-feature-for-effective-graphics-management/</link>
					<comments>https://advancedhdrbytechnicolor.pro/exploring-the-role-of-static-diffuse-white-feature-for-effective-graphics-management/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 15 Apr 2023 14:05:40 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advanced HDR by Technicolor]]></category>
		<category><![CDATA[David Touze]]></category>
		<category><![CDATA[hdr]]></category>
		<category><![CDATA[HDR solutions]]></category>
		<category><![CDATA[Live Production Workflows]]></category>
		<category><![CDATA[Static Diffuse White Feature]]></category>
		<category><![CDATA[Valerie Allie]]></category>
		<guid isPermaLink="false">https://advancedhdrbytechnicolor.pro/?p=2933</guid>

					<description><![CDATA[Exploring the Role of Static Diffuse White Feature for Effective Graphics Management As more broadcasters explore the opportunities offered by high dynamic range (HDR), production workflows must adapt to the growing complexities that new HDR technologies introduce especially for live sports broadcast production. This is a time of transition as HDR becomes widely used even [&#8230;]]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="2933" class="elementor elementor-2933" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-460cffa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="460cffa" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c26dd" data-id="87c26dd" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e769b80 elementor-widget elementor-widget-heading" data-id="e769b80" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-large">Exploring the Role of Static Diffuse White Feature for Effective Graphics Management</h1>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-5da8945c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5da8945c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e7e12c8" data-id="1e7e12c8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62699273 elementor-widget elementor-widget-text-editor" data-id="62699273" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As more broadcasters explore the opportunities offered by high dynamic range (HDR), production workflows must adapt to the growing complexities that new HDR technologies introduce especially for live sports broadcast production. This is a time of transition as HDR becomes widely used even as there are countless standard dynamic range (SDR) TVs that remain in use in homes, restaurants and sports bars across the world.</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b266e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b266e7e" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1d2efed" data-id="1d2efed" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-add62de elementor-widget elementor-widget-text-editor" data-id="add62de" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><br />As Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor, we sat down with InterDigital’s Valérie Allié, group director of video solutions and David Touze, system architect for research and engineering to discuss how the industry can address the challenges of delivering live HDR as well as SDR content so that all audiences receive the highest quality image possible.</p><p><br />Here is what they had to say.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-10b75f7" data-id="10b75f7" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d6cac06 elementor-widget elementor-widget-gallery" data-id="d6cac06" data-element_type="widget" data-e-type="widget" data-settings="{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}" data-widget_type="gallery.default">
				<div class="elementor-widget-container">
							<div class="elementor-gallery__container">
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2022/10/Valerie-Allie-InterDigital.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="d6cac06" data-elementor-lightbox-title="Valerie Allie, InterDigital" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NiwidXJsIjoiaHR0cHM6XC9cL2FkdmFuY2VkaGRyYnl0ZWNobmljb2xvci5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEwXC9WYWxlcmllLUFsbGllLUludGVyRGlnaXRhbC5wbmciLCJzbGlkZXNob3ciOiJkNmNhYzA2In0%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2022/10/Valerie-Allie-InterDigital-150x150.png" data-width="150" data-height="150" aria-label="" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2022/10/David-Touze-InterDigital.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="d6cac06" data-elementor-lightbox-title="David Touze, InterDigital" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ4NywidXJsIjoiaHR0cHM6XC9cL2FkdmFuY2VkaGRyYnl0ZWNobmljb2xvci5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEwXC9EYXZpZC1Ub3V6ZS1JbnRlckRpZ2l0YWwuanBnIiwic2xpZGVzaG93IjoiZDZjYWMwNiJ9">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2022/10/David-Touze-InterDigital-150x150.jpg" data-width="150" data-height="150" aria-label="" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
					</div>
					</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1664737 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1664737" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eba9def" data-id="eba9def" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a18fbf5 elementor-widget elementor-widget-text-editor" data-id="a18fbf5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><br /><strong>Q: Are we approaching a tipping point where more live production content is captured in HDR rather than SDR?<br /><br /></strong></p><p><strong>Valerie Allié</strong>: Absolutely. We’ve already experienced a huge uptick in live sporting events that are now captured in HDR instead of SDR. We are also seeing companies like Sinclair Broadcast Group (SBG) move forward rapidly in enabling dozens of their affiliate stations in the United States to broadcast 24-hours a day in ATSC 3.0 and HDR, including live sporting events from SBG&#8217;s sports properties such as the Tennis Channel.</p><p>Live sports is an area where HDR has become mainstream. However, even when the production is in HDR, there is still a need for delivery in both HDR and SDR. This means the constraint to produce HDR and SDR simultaneously on complex workflows is still part of the overall production and broadcast equation.<br /><br /></p><p><strong>Q: For a long time, the HDR discussion has focused on upconversion &#8212; enabling SDR signals to be consumed in HDR &#8212; because of the lack of original HDR content. Does the growing availability of HDR shift attention to addressing new workflows that ensure effective down conversion to SDR?</strong></p><p><br /><strong>David Touzé</strong>: The short answer is…yes. As we capture more content in HDR there is a growing requirement to create streamlined workflows in which a single master production for HDR content can also be seamlessly down converted to SDR. This is very important because there are still a lot of SDR devices in the market. But we have to ensure the complete coverage of end devices in a technically-effective and cost-efficient manner. A single workflow for producing HDR and SDR is critical for this to happen.<br /><br />This is part of an ongoing conversation that has been taking place in the industry for years. When HDR productions were first introduced, it created concerns about ensuring SDR quality, which limited the effects of HDR. This created a dialog within the community about being conservative in HDR production.</p><p>However, this is changing.<br /><br /></p><p>The community now recognizes that it is possible for content shot in HDR to be of exceptionally high quality. As a result, there is a growing consensus that the best way to preserve this quality is to shoot without constraints to capture as much detail and lighting variance as possible and then use an effective conversion process to derive the SDR content. This approach, however, has some challenging issues that must be addressed when down-converting SDR streams.<br /><br /><strong>Q: What are the challenges that need to be addressed?</strong></p><p> </p><p><strong>Allié</strong>: The main issue revolves around the fact that current single master workflows rely on static conversion solutions. This approach has known limitations, including difficulty managing light-changing conditions, color consistency and loss of detail.</p><p> </p><p>In addition, static approaches exist with multiple settings requiring manual adaptation for each production, often resulting in interoperability conflicts and complicated workflows. As a result, additional solutions were needed to solve these issues while preserving premium HDR and good SDR quality.</p><p> </p><p>That is why we have been working on creating a dynamic approach to developing single master workflows that deliver uncompromised quality, consistency and fidelity to creative intent for both HDR and SDR content production.</p><p> </p><p><strong>Q: Can you explain how a dynamic approach works to create single master workflows?</strong></p><p><br /><strong>Touzé</strong>: Dynamic solutions adapt to the content, preserving detail in the bright and dark areas of content being captured, depending on the scene and lighting conditions. They provide more flexibility and freedom for the content producer when creating HDR content. When converting HDR to SDR, dynamic solutions offer the added benefit of frame-based conversion.</p><p><br />Graphics insertion also presents a constraint in single master workflows. As graphics are inserted in the HDR single master, they must be properly managed and remain stable when converted to the SDR output stream.</p><p><br />Dynamic down-mapping solutions are able to address this challenge, ensuring graphics remain stable in down-converted SDR streams and still maintain the creative intent of the HDR content.</p><p> </p><p><strong>Q: Can you tell us how Advanced HDR by Technicolor is helping the industry address these issues?</strong></p><p> </p><p><strong>Touzé</strong>: Advanced HDR by Technicolor has a new static diffuse white feature to help broadcasters and content creators better manage conversions by carefully managing luminance levels.</p><p> </p><p>When you effectively manage luminance levels that fall below the diffuse white &#8211; with all the details and colors &#8211; and the speculars that fall above the diffuse white, you can deliver the best image quality across HDR and SDR content.</p><p> </p><p>The new static diffuse white feature in Advanced HDR by Technicolor was specifically designed for graphics. It combines the dynamic nature of down-conversion with the fixed static diffuse white level.</p><p> </p><p>The feature sets a fixed HDR diffuse white level corresponding to the white level at which the graphics are inserted in HDR content and a fixed SDR diffuse white level corresponding to the SDR level to which the HDR diffuse white level is converted.</p><p> </p><p>All the HDR content below that HDR diffuse white setting is dynamically down-converted to SDR, up to the SDR diffuse white setting. This ensures the most appropriate conversion and allows content creators and broadcasters to adjust the content’s brightness, saturation, and contrast.</p><p> </p><p>All the specular HDR content above that HDR diffuse white setting is converted to SDR above the SDR diffuse white setting, allowing the preservation of highlights.</p><p> </p><p><strong>Q: Does this process preserve backward compatibility between today’s dynamic workflows and legacy static LUTs processes?</strong></p><p> </p><p><strong>Allié</strong>: With this new static diffuse white feature, Advanced HDR by Technicolor ensures compatibility with existing static workflows. This allows the industry to transition smoothly from static to dynamic solutions and ensure premium HDR and SDR content delivery to consumers.<br /><br />EDITORIAL NOTE: The new Advanced HDR by Technicolor feature will be showcased during the NAB 2023 conference at Cobalt Digital’s booth #C2108.</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-section elementor-top-section elementor-element elementor-element-04e5f31 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="04e5f31" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d2184" data-id="f0d2184" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9a97ead news-nav elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation" data-id="9a97ead" data-element_type="widget" data-e-type="widget" data-widget_type="post-navigation.default">
				<div class="elementor-widget-container">
							<div class="elementor-post-navigation">
			<div class="elementor-post-navigation__prev elementor-post-navigation__link">
				<a href="https://advancedhdrbytechnicolor.pro/mainconcept-and-bbright-demonstrate-role-of-dynamic-metadata-management-for-live-sports-production-with-advanced-hdr-by-technicolor-at-nab-2023/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i class="fa fa-angle-left" aria-hidden="true"></i><span class="elementor-screen-only">Prev</span></span><span class="elementor-post-navigation__link__prev"><span class="post-navigation__prev--label">Previous</span><span class="post-navigation__prev--title">MainConcept and BBright Demonstrate Role of Dynamic Metadata Management for Live Sports Production with Advanced HDR by Technicolor at NAB 2023</span></span></a>			</div>
							<div class="elementor-post-navigation__separator-wrapper">
					<div class="elementor-post-navigation__separator"></div>
				</div>
						<div class="elementor-post-navigation__next elementor-post-navigation__link">
				<a href="https://advancedhdrbytechnicolor.pro/ecosystem-optimization-and-consumer-education-will-drive-high-dynamic-range-adoption-through-2023/" rel="next"><span class="elementor-post-navigation__link__next"><span class="post-navigation__next--label">Next</span><span class="post-navigation__next--title">Ecosystem Optimization and Consumer Education Will Drive High Dynamic Range Adoption Through 2023</span></span><span class="post-navigation__arrow-wrapper post-navigation__arrow-next"><i class="fa fa-angle-right" aria-hidden="true"></i><span class="elementor-screen-only">Next</span></span></a>			</div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</div>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://advancedhdrbytechnicolor.pro/exploring-the-role-of-static-diffuse-white-feature-for-effective-graphics-management/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Technicolor&#8217;s David Touzé Describes How Single-Layer Technology Helps Broadcasters Manage Complexity of Delivering HDR and SDR Content</title>
		<link>https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/</link>
					<comments>https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 17 Nov 2021 02:18:49 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advanced HDR]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Cable Tec Expo 2017]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[David Touze]]></category>
		<category><![CDATA[HDR technologies]]></category>
		<category><![CDATA[high dynamic range]]></category>
		<category><![CDATA[Spectrum SportsNet]]></category>
		<category><![CDATA[Technicolor Connected Home]]></category>
		<guid isPermaLink="false">https://advancedhdrbytechnicolor.pro/?p=791</guid>

					<description><![CDATA[Technicolor&#8217;s David Touzé Describes How Single-Layer Technology Helps Broadcasters Manage Complexity of Delivering HDR and SDR Content DENVER &#8211; Oct. 17, 2017—CABLE-TEC EXPO 2017—Although high dynamic range (HDR) technology is on track for substantial growth in the next few years, there are still challenges in supporting all the non-HDR screens on TVs, smartphones, and tablets [&#8230;]]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="791" class="elementor elementor-791" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-638ca80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="638ca80" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb8ca3c" data-id="eb8ca3c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-113f138 elementor-widget elementor-widget-heading" data-id="113f138" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Technicolor's David Touzé Describes How Single-Layer Technology Helps Broadcasters Manage Complexity of Delivering HDR and SDR Content</h2>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-32f6d6ea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32f6d6ea" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74c9831e" data-id="74c9831e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-51a3f7e2 elementor-widget elementor-widget-text-editor" data-id="51a3f7e2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<strong>DENVER &#8211; Oct. 17, 2017<i>—</i></strong><span style="font-weight: 400;"><strong>CABLE-TEC EXPO 2017—</strong>Although high dynamic range (HDR) technology is on track for substantial growth in the next few years, there are still challenges in supporting all the non-HDR screens on TVs, smartphones, and tablets that still represent the majority of devices currently present in the homes of consumers all around the world, says David Touzé, Senior Research Engineer, Technicolor, in a podcast interview for journalists during the SCTE 2017 conference being held in Denver, Colorado this week. </span>
<br>
<br>
<i><span style="font-weight: 400;">EDITOR&#8217;S NOTE: David Touzé will be participating in a panel discussion on this subject at 3 PM on Wednesday, October 18th, 2017 at the Colorado Convention Center Room 201/203. </span></i>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7ccbf82 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ccbf82" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8199502" data-id="8199502" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8c1c9b9 elementor-widget elementor-widget-text-editor" data-id="8c1c9b9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<span style="font-weight: 400;">&#8220;It is for this reason that broadcasters need to be able to distribute both HDR and standard dynamic range—or SDR—content as seamlessly, effectively, and efficiently as possible.  The broadcast industry, however, has faced challenges in achieving this objective because several formats of HDR have been introduced by different players across the ecosystem,&#8221; explains Touzé.</span>


<span style="font-weight: 400;">This has created the need for a universal distribution solution that can not only accommodate the complexity associated with different HDR formats but also addresses the need to deliver content to devices that can only accept SDR signals.</span>
<br>
<br>
<span style="font-weight: 400;">&#8220;To address this requirement, Technicolor has developed a single-layer solution, known as Technicolor HDR (ETSI standard SL-HDR1), which ensures backward compatibility with all non-HDR screens and non-HDR equipment. Broadcasters just need to produce a single feed, and the technology allows content to be converted into a format for both legacy screens and HDR screens,&#8221; says Touzé.</span>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b165f8" data-id="3b165f8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e6b245 elementor-widget elementor-widget-image" data-id="3e6b245" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img fetchpriority="high" decoding="async" width="255" height="362" src="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12671238-david-touze-technicolor.png" class="attachment-large size-large wp-image-792" alt="" srcset="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12671238-david-touze-technicolor.png 255w, https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12671238-david-touze-technicolor-211x300.png 211w" sizes="(max-width: 255px) 100vw, 255px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a165f5d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a165f5d" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86a99c3" data-id="86a99c3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9380f16 elementor-widget elementor-widget-text-editor" data-id="9380f16" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<span style="font-weight: 400;">Touzé stresses that the Technicolor approach to HDR is agnostic in nature. The technology accepts any of the HDR formats as inputs and normalizes and delivers content on any SDR or HDR screen.</span>
<br>
<br>
<span style="font-weight: 400;">The single-layer approach makes it possible for broadcasters to more efficiently use network and production resources. It eliminates the need for costly infrastructure upgrades or duplicate processes. SL-HDR1 also ensures that content is properly distributed and accurately displayed simultaneously on both HDR and SDR displays for consistent end-user viewing quality on every device type.</span>
<br>
<br>
<span style="font-weight: 400;">Technicolor HDR has successfully passed through a series of field trials and tests over the past two years.</span>
<br>
<br>
<span style="font-weight: 400;">&#8220;Most recently, at the end of July 2017, Technicolor worked with Spectrum SportsNet in Los Angeles to broadcast two Major League Baseball games (between the Los Angeles Dodgers and the San Francisco Giants), using SL-HDR1 to convert the HDR production to SDR with meta-data for distribution across the United States and the United Kingdom.  Devices capable of receiving the HDR signal used the metadata to display the HDR content.  Non-HDR devices simply ignored the metadata and displayed the content in SDR.&#8221;</span>
<br>
<br>
<strong>To listen in on the entire interview with David Touzé, visit:</strong><span style="font-weight: 400;">
</span><a href="https://www.dropbox.com/s/rzopw0im6tbbs49/09_27_2017_DavidTouzeSCTEInterview_Edit.mp3?dl=0"><span style="font-weight: 400;">https://www.dropbox.com/s/rzopw0im6tbbs49/09_27_2017_Davi&#8230;</span></a>
<br>
<br>
<span style="font-weight: 400;">Journalists and analysts are free to pull quotes from this Q&amp;A feature with attribution in media and market reports. For more details and context, contact:</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Lane Cooper</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">323 817 7547</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Lane.cooper@technicolor.com</span>
<br>

<span style="font-weight: 400;">Photo:</span><span style="font-weight: 400;">
</span>
<a href="https://www.prlog.org/12671238-david-touze-technicolor.png"><span style="font-weight: 400;">https://www.prlog.org/12671238/1</span></a>
<br>
<br>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-section elementor-top-section elementor-element elementor-element-2712959 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2712959" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9c5189" data-id="e9c5189" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8635ce9 news-nav elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation" data-id="8635ce9" data-element_type="widget" data-e-type="widget" data-widget_type="post-navigation.default">
				<div class="elementor-widget-container">
							<div class="elementor-post-navigation">
			<div class="elementor-post-navigation__prev elementor-post-navigation__link">
				<a href="https://advancedhdrbytechnicolor.pro/cable-tec-expo-2017-technicolor-to-demonstrate-and-discuss-innovation-in-emerging-ott-broadband-access-and-hdr-technologies-and-strategies/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i class="fa fa-angle-left" aria-hidden="true"></i><span class="elementor-screen-only">Prev</span></span><span class="elementor-post-navigation__link__prev"><span class="post-navigation__prev--label">Previous</span><span class="post-navigation__prev--title">CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies</span></span></a>			</div>
							<div class="elementor-post-navigation__separator-wrapper">
					<div class="elementor-post-navigation__separator"></div>
				</div>
						<div class="elementor-post-navigation__next elementor-post-navigation__link">
				<a href="https://advancedhdrbytechnicolor.pro/embedded-technology-from-technicolor-enables-broadcasters-to-remonetize-sdr-content-for-hdr-distribution-using-existing-hardware/" rel="next"><span class="elementor-post-navigation__link__next"><span class="post-navigation__next--label">Next</span><span class="post-navigation__next--title">Embedded Technology From Technicolor® Enables Broadcasters to Remonetize SDR Content for HDR Distribution Using Existing Hardware</span></span><span class="post-navigation__arrow-wrapper post-navigation__arrow-next"><i class="fa fa-angle-right" aria-hidden="true"></i><span class="elementor-screen-only">Next</span></span></a>			</div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</div>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://advancedhdrbytechnicolor.pro/technicolors-david-touze-describes-how-single-layer-technology-helps-broadcasters-manage-complexity-of-delivering-hdr-and-sdr-content/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://www.dropbox.com/s/rzopw0im6tbbs49/09_27_2017_DavidTouzeSCTEInterview_Edit.mp3?dl=0" length="0" type="audio/mpeg" />

			</item>
	</channel>
</rss>
