14 demonstrations highlighting fully operational UHD features, as well as future capabilities, can be seen at booth N1131FP

FREMONT, Calif. – April 23, 2017—The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate the ultra-high-definition (UHD) viewing experiences, will bring more than a dozen demonstrations to booth N1131FP during the NAB Show.

Deployable Phase A technologies that represent current challenges will be demonstrated at three stations in the booth: Broadcaster HDR Video delivery, SDR and HDR mixing, and delivering Quality HDR Video.

Upcoming opportunities to improve consumer experience will be demonstrated with new Phase B technologies and will also be organized into three stations: Dynamic HDR Metadata, HDR and SDR Improvements, and High Frame Rate Video.

The member companies that have collaborated to assemble these live demonstrations are BBright, Beamr, DirecTV, Dolby, Harmonic, Huawei, LG Electronics, NeuLion, PBS, Sigma Designs, Sony, and Technicolor.

“The 2017 NAB Show sees the Forum’s most ambitious initiative to date of demonstrating UHD capabilities in public. It’s been an exciting challenge to work with our active members to get so many demonstrations up and running for NAB,” said Harmonic’s Thierry Fautier, the Forum’s newly re-elected President. “The Phase A demonstrations show what is really operationally ready today, while our phase B demonstrations show what UHD still has in store.”

The Ultra HD Forum continues to grow, reaching over 60 members with the recent arrival of key industry leaders such as Qualcomm. At NAB the Forum will also be releasing security guidelines, running a Masterclass, and holding a members meeting. More on www.ultrahdforum.org.

About the Ultra HD Forum

Formed in 2015, the Ultra HD Forum is the global organization responsible for promoting market adoption of Ultra HD by defining industry best practices for the phased introduction of the wide set of technologies facilitating the next-generation television experience. The organization facilitates interoperability testing and collaborates with industry standards bodies to align standard development activities. A list of participating member companies and additional information about the organization are available at http://ultrahdforum.org and by following @UltraHDForum.

Media and Analyst contact: Marta Twardowska, marta@wolfpackcoms.com +31 621184585 Photo: https://www.prlog.org/12635095/1