“Hisense, as a global brand accelerating in popularity, is preparing to deploy HDR-enabled TVs to the Brazilian market. Additionally, right now consumers in the U.S. can enjoy HDR content from NEXTGEN TV stations anytime on HDR-enabled TVs from Hisense. Across these markets and others, we are seeing heightened interest in HDR and the rich and compelling viewing experiences it delivers,” Dumont said.

The Advanced HDR by Technicolor team has also welcomed new partners, Montage LZ and Tolka, in recent months. Both companies will demonstrate their latest innovations enabled with Advanced HDR by Technicolor in the IABM Lounge. Montage LZ is a leading system-on-chip (SoC) provider showcasing the new generation 4K set-top box (STB) SoC, Symphony 6, enabled with Advanced HDR by Technicolor. Tolka is a leading ATSC 3.0 software provider for STBs that integrates Advanced HDR by Technicolor. 

At IBC 2024, experts will be on hand to demonstrate Advanced HDR by Technicolor’s single master conversion production workflow and features including: 

• A simplified distribution workflow with single stream transmission of SDR and HDR that reduces bandwidth and storage requirements by 50 percent for streaming service providers. 
  
  
• Automated dynamic down conversion of native HDR to SDR. 
  
  
• Transmission of premium HDR and SDR streams that maintain the details in color highlights without color shifts in the down conversion process.
  
  
• Machine learning to automate the management of image quality as lighting conditions change during live productions.
  
  
• Intelligent tone mapping’s (ITM) capability to enable the automated premium up-conversion of native SDR to HDR streams for video streaming platforms.
  

Where to Find Advanced HDR by Technicolor at IBC:

• IABM Lounge/ Cobalt Digital Meeting Room, Entrance E: Meetings by Invitation Only
  At the IABM Member Lounge, experts will provide private invitation only demonstrations of the most recent live sports content processed with Advanced HDR by Technicolor’s solutions for single master and dynamic conversion for live broadcast and streaming video. Demonstrations of STB-based offerings from Tolka and Montage LZ incorporating Advanced HDR by Technicolor will also be shown.
  
  
• Ultra HD Forum booth – Hall 3, #B21
  The team will highlight the advantages of Advanced HDR by Technicolor solutions for the Advanced Television Systems Committee (ATSC) and Brazil’s SBTVD Forum. Along with Ateme, Fraunhofer, and Hisense, we will demonstrate encoder and display-side solutions for implementing SBTVD TV 2.5 and TV 3.0 standards using cutting-edge technologies, such as MPEG-H, VVC and Advanced HDR by Technicolor; providing immersive visual and audio experiences that will redefine home entertainment in Brazil. 

• Montage LZ booth – Hall 1 Balcony Suite: #BS6
  Montage LZ will demonstrate Symphony 6, a new generation system-on-chip (SoC) enabled with Advanced HDR by Technicolor. Symphony 6 is a SoC for smart set-top boxes (STBs) which supports 4K HEVC decoding, 60Hz and wide color space as well as integration of multi-demodulation capabilities. Montage LZ is supporting its customers to develop STBs incorporating the Symphony 6 platform for reception of ATSC 3.0 and over-the-top transmission, enabling viewing audiences to enjoy premium content in Advanced HDR by Technicolor.

To schedule a briefing with Advanced HDR by Technicolor subject matter experts during IBC 2023 contact airrion@mindsharecapture.com. 

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation. 

• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit: 

https://advancedhdrbytechnicolor.pro. 

HDR allows viewers to see a broader range of colors and contrasts, making scenes appear more realistic by improving the clarity of the brightest and darkest areas of the picture. HDR has proven to be particularly beneficial for capturing fast-paced, outdoor sports action.

“HDR enhances outdoor sports event experiences by delivering the most vivid images to TVs capable of receiving HDR content,” said Valerie Allie, Video Solution Group Senior Director with InterDigital. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor. “As a result, the details of athletic performances, stadium environments, and overall action are more vibrant, providing a more immersive viewing experience,” she said.

Fraunhofer IIS provided MPEG-H Audio technology that delivers an impactful, immersive 3D sound experience. The Next Generation Audio system provides unique personalization features in addition to an enveloping audio experience. This is made possible by the metadata accompanying the audio content. It contains all control information required for user interactivity and optimizing the reproduction and rendering on the end-device for the best audio experience on any platform.

“MPEG-H Audio delivers an immersive experience, creating a sense of being in the middle of the action. Audio elements like the cheering crowd, athletes’ movements, and venue ambience are clear and realistic. The personalization options also allow viewers to customize the audio experience, by, for example, switching from a traditional to a venue mix. This enriched audio quality adds depth to the broadcast, making the experience more engaging and captivating for the audience,” explained Adrian Murtaza, Senior Manager Technologies and Standards at Fraunhofer IIS.

A new generation of Hisense TV models that comply with the country’s TV 2.5 standards were used for this demonstration during the Paris Games this summer. These advanced TV models promise to deliver a superior viewing experience by combining ultra-high-definition (UHD) and HDR-enhanced picture quality with immersive 3D sound.

“Hisense TVs integrate features like Mini-LED, Quantum Dot Color, 144Hz refresh rates, vibrant highlights, AI video processing and AI Sports Mode which enhance the viewing of live sports. Hisense is looking forward to providing immersive visual and audio experiences that will redefine home entertainment in Brazil,” said Wood Bi, Assistant Vice President of Hisense International.

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About Advanced HDR by Technicolor

A collaboration between Philips, InterDigital and Technicolor, Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
  
  
• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.pro/

About Fraunhofer IIS

For over 30 years, the Audio and Media Technologies division of Fraunhofer IIS (https://www.iis.fraunhofer.de/en/ff/amm.html) has been shaping the globally deployed standards and technologies in the fields of audio and moving picture production. Starting with the creation of mp3 and continuing with the co-development of AAC and the Digital Cinema Initiative test plan, almost all consumer electronic devices, computers and mobile phones are equipped with systems and technologies from Erlangen today. Meanwhile, a new generation of best-in-class media technologies – such as MPEG-H Audio (https://mpegh.com), xHE-AAC, EVS, LC3/LC3plus, Symphoria, Sonamic and upHear – is elevating the user experience to new heights. Always taking into account the demands of the market, Fraunhofer IIS develops technology that makes memorable moments.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand and official partner of UEFA EURO 2024. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100-inch TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.