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Plex and Advanced HDR by Technicolor Partner to Deliver Premium HDR Content for AVOD Services

LAS VEGAS – Jan. 8, 2025 — Plex, a global streaming media company, is teaming up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services. This integration of the Advanced HDR by Technicolor solution enables Plex to deliver superior brightness, contrast, and color accuracy, ensuring a premium viewing experience for its diverse audience.

“As more consumers see the upgraded viewing experience that HDR provides, the demand for HDR content grows. Consumers have come to expect streaming services and TV broadcasts to have the highest image quality possible,” said Rick Dumont, Head of Business Development for HDR at Philips.

This adoption underscores Plex’s commitment to providing cutting-edge solutions that elevate the streaming experience for its viewers.

Rick Dumont, Philips

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About Advanced HDR by Technicolor

 

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.pro.  

 

 

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