NAB 2017 – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro Wed, 15 Feb 2023 20:41:59 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/12/cropped-favicon-32x32.png NAB 2017 – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro 32 32 Technicolor’s Alan Stein: Integration of Over-the-Top and Over-the-Air Programming Creates Need for Robust HDR Features in ATSC 3.0 Standards https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programming-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/ https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programming-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/#respond Wed, 17 Nov 2021 01:27:13 +0000 https://advancedhdrbytechnicolor.pro/?p=775

Technicolor’s Alan Stein: Integration of Over-the-Top and Over-the-Air Programming Creates Need for Robust HDR Features in ATSC 3.0 Standards

LAS VEGAS – April 24, 2017—NAB 2017—As Android TV and other OTT offerings converge with OTA broadcasts, it is important to have a robust, comprehensive SDR/HDR delivery solution that can manage the complexity of multiple formats and networking environments, says Alan Stein, Vice President of Technology Development and Standards at Technicolor, in a podcast interview for journalists.

Broadcasters around the globe want to incorporate state-of-the-art systems and capabilities into their next-generation systems and expect the upcoming ATSC 3.0 broadcast standard to play a big part in those efforts. South Korea is adopting ATSC 3.0 as its next-generation broadcast standard and is actively working to have ATSC 3.0 systems, including High Dynamic Range (HDR) capabilities, on the air by the 2018 Winter Olympics, which the country is hosting.
ATSC 3.0 is a suite of broadcast standards for transmitting IP packets over the air. Most of the standards are now in the final stages of completion, and it’s expected that mature and commercial ATSC 3.0-compatible products will be unveiled at NAB 2017.

ATSC 3.0 is internet-compatible in a way that original HD over-the-air transmissions weren’t. Gone are arcane, broadcast-only protocols, and in place are standards leveraging internet protocol delivery. ATSC 3.0 brings IP video over the air. Audio and video are sent in separate streams, so an operator can deliver programming featuring several languages, for instance. And some of those alternate language audio streams could come via a hybrid (over-the-top) path. ATSC 3.0 was designed from the ground up to support broadcast plus broadband, aka hybrid broadcast/broadband TV.
Alan Stein
In addition to the targeted broadcasts and HDR capability, there’s also the potential for robust interactive functionality. One remaining challenge will be ensuring that consumers who have TVs that work only with standard dynamic range (SDR) video don’t get left behind as broadcasters migrate to HDR. What’s needed is an approach that can unify the SDR/HDR experience, and Technicolor’s HDR solution does just that.

To read the entire Q&A or listen to the podcast interview visit: http://thefuturetrust.technicolor.com/article/the-future-…
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact: Lane Cooper +1 323 817 7547 Lane.cooper@technicolor.com
Andre Rodriguez +1 323 817 6716 andre.rodriguez@technicolor.com
Jayne Garfitt Proactive PR +44 7788 315587 jayne.garfitt@proactive-pr.com
Photo: https://www.prlog.org/12635432/1

]]> https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programming-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/feed/ 0 Ultra HD Forum To Demonstrate UHD With HDR Is Real At The NAB Show https://advancedhdrbytechnicolor.pro/ultra-hd-forum-to-demonstrate-uhd-with-hdr-is-real-at-the-nab-show/ https://advancedhdrbytechnicolor.pro/ultra-hd-forum-to-demonstrate-uhd-with-hdr-is-real-at-the-nab-show/#respond Wed, 17 Nov 2021 01:18:19 +0000 https://advancedhdrbytechnicolor.pro/?p=772

Ultra HD Forum To Demonstrate UHD With HDR Is Real At The NAB Show

14 demonstrations highlighting fully operational UHD features, as well as future capabilities, can be seen at booth N1131FP

FREMONT, Calif. – April 23, 2017—The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate the ultra-high-definition (UHD) viewing experiences, will bring more than a dozen demonstrations to booth N1131FP during the NAB Show.

Deployable Phase A technologies that represent current challenges will be demonstrated at three stations in the booth: Broadcaster HDR Video delivery, SDR and HDR mixing, and delivering Quality HDR Video.

Upcoming opportunities to improve consumer experience will be demonstrated with new Phase B technologies and will also be organized into three stations: Dynamic HDR Metadata, HDR and SDR Improvements, and High Frame Rate Video.

The member companies that have collaborated to assemble these live demonstrations are BBright, Beamr, DirecTV, Dolby, Harmonic, Huawei, LG Electronics, NeuLion, PBS, Sigma Designs, Sony, and Technicolor.

“The 2017 NAB Show sees the Forum’s most ambitious initiative to date of demonstrating UHD capabilities in public. It’s been an exciting challenge to work with our active members to get so many demonstrations up and running for NAB,” said Harmonic’s Thierry Fautier, the Forum’s newly re-elected President. “The Phase A demonstrations show what is really operationally ready today, while our phase B demonstrations show what UHD still has in store.”

The Ultra HD Forum continues to grow, reaching over 60 members with the recent arrival of key industry leaders such as Qualcomm. At NAB the Forum will also be releasing security guidelines, running a Masterclass, and holding a members meeting. More on www.ultrahdforum.org.

About the Ultra HD Forum

Formed in 2015, the Ultra HD Forum is the global organization responsible for promoting market adoption of Ultra HD by defining industry best practices for the phased introduction of the wide set of technologies facilitating the next-generation television experience. The organization facilitates interoperability testing and collaborates with industry standards bodies to align standard development activities. A list of participating member companies and additional information about the organization are available at http://ultrahdforum.org and by following @UltraHDForum.

Media and Analyst contact: Marta Twardowska, marta@wolfpackcoms.com +31 621184585 Photo: https://www.prlog.org/12635095/1
]]> https://advancedhdrbytechnicolor.pro/ultra-hd-forum-to-demonstrate-uhd-with-hdr-is-real-at-the-nab-show/feed/ 0