“This is because the vast majority of video ecosystem energy consumption occurs when consumers view content on their devices,” she explains.

To address this fact, Advanced HDR by Technicolor offers display adaptation technology that ensures the delivery of premium HDR content tailored to the capabilities of receiving devices, regardless of whether they are TVs, mobile devices or tablets.

“Advanced HDR by Technicolor’s dynamic metadata feature allows for the adaptation of peak luminance levels, reducing power and energy consumption without sacrificing the viewing experience,” says Allie.

Single Stream Distribution of SDR and HDR

Innovations in dynamic metadata explain another significant contribution to the industry’s sustainability objectives.

The adoption of Single Layer HDR (SL-HDR) — a dynamic and tunable real-time tool that generates and delivers a single, consistent, high-quality stream — transforms HDR input streams into SDR-with-metadata streams to compatible receivers, providing consumers with high-quality HDR images.

“Delivering SDR and HDR content typically requires increased bandwidth and storage to support separate streams and infrastructure. Advanced HDR by Technicolor addresses this challenge by delivering a single SDR stream with metadata that automatically converts video when it recognizes that the receiving device supports HDR,” she says.

This optimizes resource utilization while ensuring accurate rendering across compatible devices.

“In addition, the integration of versatile video coding (VVC) with metadata further enhances compression efficiency, reducing storage requirements and other resource requirements,” says Allie.

These and other HDR innovations will be demonstrated during NAB 2024 at both the ATSC booth – W3056 and Ultra HD Forum booth – W4007.

Journalists and analysts interested in organizing briefings or interviews can schedule appointments at the ATSC booth click here at the Ultra HD Forum booth click here. 

To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.pro/

InterDigital’s David Touzé will also present at a session titled, HDR-SDR conversion: Live HDR Single Master Production Conversion Interoperability Challenges, during the Broadcast Engineering and IT Conference on Tuesday, April 16 from 10:00 AM – 10:20 AM PST in room W222-W223.

Advanced HDR by Technicolor spokespeople will be available to discuss the latest developments at this year’s NAB event, including: 

• Advanced HDR by Technicolor is currently the only solution delivering HDR broadcasts in any content, anytime, anywhere over the Advanced Television Systems Committee (ATSC 3.0) NEXTGEN TV stations.
• Beyond the broadcast sector, Advanced HDR by Technicolor is gaining traction with over-the-top (OTT) streaming service providers because of the fact that it’s the only solution that accommodates any HDR source and delivers it as an 8-bit SDR file (with metadata), allowing service providers to offer consumers HDR quality on their TVs at very low bandwidth.
• The solution enables end-to-end HDR and SDR production with a single master workflow and ensures optimal source fidelity on both SDR-to-HDR and HDR-to-SDR conversions.
• Advanced HDR by Technicolor has not shown any artifacts – like “banding” – while streaming in 8-bit and allows streaming providers to deliver HDR images using High Definition (HD) technology that matches the 4K (UHD) experiences without the overhead associated with UHD distribution requirements.
• From a long-term sustainability standpoint, the single-workflow/single-stream distribution features of Advanced HDR by Technicolor means that it uses fewer resources and less energy than alternatives, reducing the carbon footprint profiles of broadcasters and OTT providers that deploy the solution.
• Advanced HDR by Technicolor remains the only solution capable of supporting dynamic conversion processes (as opposed to depending on static LUTs) when delivering premium HDR and SDR content without compromising the original HDR content.
• Advanced HDR by Technicolor maximizes dynamic range and color volume in HDR without compromising SDR content delivery.
• Advanced HDR by Technicolor leverages machine learning to automate the management of image quality as lighting conditions change during live productions. 

To schedule briefings or demonstrations at the ATSC booth click here and to schedule a briefing or demonstration at the Ultra HD Forum booth click here.  

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About Advanced HDR by Technicolor

A collaboration between Philips, InterDigital and Technicolor, Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.pro/