Philips – Advanced HDR By Technicolor

Advanced HDR By Technicolor® Showcases Live Production Workflow Solutions for Broadcast Distribution at NAB 2023

admin — Fri, 14 Apr 2023 18:33:18 +0000

Advanced HDR By Technicolor® Showcases Live Production Workflow Solutions for Broadcast Distribution at NAB 2023

Advanced HDR by Technicolor® returned to NAB this year to showcase new innovative features that harness the full potential of delivering video content in high dynamic range (HDR). Key players across the content production, distribution and consumption ecosystem are adopting Advanced HDR by Technicolor to enhance the viewing experience of content broadcast over-the-airways (OTA) and streamed by over-the-top (OTT) service providers.

During NAB 2023, executives were on hand to demonstrate how Advanced HDR by Technicolor addresses dynamic down-mapping from HDR to SDR and leveraging dynamic metadata to enable live encode, record and playback at transmission.

“HDR is increasingly moving into the mainstream for broadcast production workflows especially for live sports. As this trend continues, broadcast engineers have to deal with greater complexity within their workflows in order to deliver high-quality SDR and HDR content to audiences,” said Tony Bozzini, head of business development for Philips. “That is why Advanced HDR by Technicolor is continually developing new features to improve the delivery of both SDR and HDR content in this time of transition.”

Today content in Advanced HDR by Technicolor is available in the US, 24 hours a day, seven days a week from more than 35 Sinclair Broadcast Group stations. To learn more about Advanced HDR by Technicolor during NAB 2023, visit:

Sinclair Broadcast Group – ATSC booth – West Hall W3443: Content enabled by Advanced HDR by Technicolor was showcased on the latest Hisense U8 TVs, demonstrating how high dynamic range improves the viewer experience.
Cobalt Digital booth – Central Hall C2108: The Advanced HDR by Technicolor team demonstrated its content production tools including the unique “no-compromise” SDR-HDR-SDR round-trip feature and the newly developed HDR to SDR dynamic down-mapping with static diffuse white feature for graphics management. This demonstration was provided along with the presentation of Cobalt’s 9904-UDX-4K openGear processing cards, providing ITM and SL-HDR encoding tools implementation.
BBright, MainConcept, Advanced HDR by Technicolor – Ultra HD Forum – West Hall W4009 – Futures Park: The Advanced HDR by Technicolor team and partners BBright and MainConcept demonstrated how their solutions integrate the management of dynamic metadata at playout while allowing live encode, record and playback functions. Visitors also saw how SL-HDR1 streams are transmitted on the latest Hisense U8 TVs. Other important solutions highlighted at the Future Park:
- BBright’s Integrated Playout Software — a media platform designed to address high-end ingest, playout and channel-in-a-box applications, up to Ultra HD; and
- BBright’s RMD Monitoring Solution — a software-based monitoring solution able to analyze and verify 2110, SDI, and transport stream, up to Ultra HD; and
- MainConcept Live Encoder with HEVC/H.265 — a powerful all-in-one video and audio encoding engine that simplifies common broadcast and OTT video workflows.
Cinnafilm – West Hall W1776: Cinnafilm provides award-winning video and audio processing solutions for standards conversions within real-time transcode workflows, high-quality motion-based frame rate conversion, audio/video retiming, deinterlacing, denoising, and texture management. In addition, Cinnafilm demonstrated its suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor.
LCEVC – West Hall W3075: The Low Complexity Enhancement Video Codec (LCEVC) team showcased Brazil’s SBTVD TV2.5 broadcast encoding solution, with MainConcept’s AVC/H.264 video encoder and Advanced HDR by Technicolor solutions.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.pro/

Technicolor and Philips Join Forces to Co-Develop High Dynamic Range (HDR) Distribution Technologies

admin — Thu, 23 Sep 2021 23:11:30 +0000

Combined HDR roadmap will accelerate HDR deployment with full backward compatibility to Standard Dynamic Range (SDR) displays.

By: Technicolorpr

PARIS & EINDHOVEN, Netherlands – Jan. 5, 2016 – PRLog—Technicolor (Euronext Paris: TCH, OTCQX- TCLRY) and Royal Philips (NYSE- PHG, AEX: PHIA) today announced an agreement to merge their ongoing delivery roadmaps for HDR solutions, including content creation tools, encoding, and decoding software and implementation support. As a result of this collaboration, Technicolor and Philips will offer a unique, best-in-class proposition to the market that allows HDR delivery, with full backward compatibility to Standard Dynamic Range displays. This will simplify HDR deployments for distributors who will be able to send one signal to all of their customers, regardless of which TV they have. Their networks will be future-proof as consumers upgrade to HDR displays over the next few years. Technicolor and Philips will continue to support their respective HDR products and solutions already deployed to the market and merge the best elements of these into the combined solution. This announcement will strengthen their position by adding additional innovative features. Partners who have already implemented Technicolor and Philips HDR delivery technologies will benefit from best-in-class solutions that interoperate with content already created and built on their existing investments in HDR. Early results of the combined solution will be shown at NAB 2016 followed by commercial deployments on silicon in late 2016. Technicolor will take the lead in developing a combined solution that is compliant with emerging standards for next-generation video entertainment. Technicolor will also lead sales and licensing activities associated with the combined HDR offerings. The solution will become an important offering in Technicolor’s branded product portfolio for consumer electronic devices. “Combining the HDR research from two of the most prominent and trusted names in imaging is a significant step in the maturity of HDR technologies,” said Manuele Wahl, Senior Vice President of Technology and Trademark Licensing at Technicolor. “Philips is bringing years of experience in consumer electronics and silicon partnerships. This combined with Technicolor’s heritage in content creation and technology licensing will provide a compelling backward-compatible solution which will accelerate HDR adoption.” “This move is a reflection of how fast the market for HDR is developing, and how important it is to partner and scale up to effectively serve industry demand for high-quality video delivery,” said Jako Eleveld, Head of IP Licensing for Philips. Both companies will continue to work independently on other solutions for enhancing video and audio technologies.

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About Technicolor Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes, and on the go. www.technicolor.com – Follow us: @Technicolor – linkedin.com/company/technicolor Technicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace. About Royal Philips Royal Philips (NYSE- PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle, and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter. Media Contact: Technicolor: Lane Cooper: + 1 415 646 6592 lane.cooper@technicolorpr.com Royal Phillips: Björn Teuwsen: +31 6 130 789 75 Investor Relations Technicolor: Emilie Megel: +33 1 41 86 61 48 emilie.megel@technicolor.com Laurent Sfaxi: +33 1 41 86 58 83 laurent.sfaxi@technicolor.com Contact Technicolorpr ***@technicolorpr.com