SL-HDR – Advanced HDR By Technicolor

Advanced HDR By Technicolor® Showcases Live Production Workflow Solutions for Broadcast Distribution at NAB 2023

admin — Fri, 14 Apr 2023 18:33:18 +0000

Advanced HDR By Technicolor® Showcases Live Production Workflow Solutions for Broadcast Distribution at NAB 2023

Advanced HDR by Technicolor® returned to NAB this year to showcase new innovative features that harness the full potential of delivering video content in high dynamic range (HDR). Key players across the content production, distribution and consumption ecosystem are adopting Advanced HDR by Technicolor to enhance the viewing experience of content broadcast over-the-airways (OTA) and streamed by over-the-top (OTT) service providers.

During NAB 2023, executives were on hand to demonstrate how Advanced HDR by Technicolor addresses dynamic down-mapping from HDR to SDR and leveraging dynamic metadata to enable live encode, record and playback at transmission.

“HDR is increasingly moving into the mainstream for broadcast production workflows especially for live sports. As this trend continues, broadcast engineers have to deal with greater complexity within their workflows in order to deliver high-quality SDR and HDR content to audiences,” said Tony Bozzini, head of business development for Philips. “That is why Advanced HDR by Technicolor is continually developing new features to improve the delivery of both SDR and HDR content in this time of transition.”

Today content in Advanced HDR by Technicolor is available in the US, 24 hours a day, seven days a week from more than 35 Sinclair Broadcast Group stations. To learn more about Advanced HDR by Technicolor during NAB 2023, visit:

Sinclair Broadcast Group – ATSC booth – West Hall W3443: Content enabled by Advanced HDR by Technicolor was showcased on the latest Hisense U8 TVs, demonstrating how high dynamic range improves the viewer experience.
Cobalt Digital booth – Central Hall C2108: The Advanced HDR by Technicolor team demonstrated its content production tools including the unique “no-compromise” SDR-HDR-SDR round-trip feature and the newly developed HDR to SDR dynamic down-mapping with static diffuse white feature for graphics management. This demonstration was provided along with the presentation of Cobalt’s 9904-UDX-4K openGear processing cards, providing ITM and SL-HDR encoding tools implementation.
BBright, MainConcept, Advanced HDR by Technicolor – Ultra HD Forum – West Hall W4009 – Futures Park: The Advanced HDR by Technicolor team and partners BBright and MainConcept demonstrated how their solutions integrate the management of dynamic metadata at playout while allowing live encode, record and playback functions. Visitors also saw how SL-HDR1 streams are transmitted on the latest Hisense U8 TVs. Other important solutions highlighted at the Future Park:
- BBright’s Integrated Playout Software — a media platform designed to address high-end ingest, playout and channel-in-a-box applications, up to Ultra HD; and
- BBright’s RMD Monitoring Solution — a software-based monitoring solution able to analyze and verify 2110, SDI, and transport stream, up to Ultra HD; and
- MainConcept Live Encoder with HEVC/H.265 — a powerful all-in-one video and audio encoding engine that simplifies common broadcast and OTT video workflows.
Cinnafilm – West Hall W1776: Cinnafilm provides award-winning video and audio processing solutions for standards conversions within real-time transcode workflows, high-quality motion-based frame rate conversion, audio/video retiming, deinterlacing, denoising, and texture management. In addition, Cinnafilm demonstrated its suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor.
LCEVC – West Hall W3075: The Low Complexity Enhancement Video Codec (LCEVC) team showcased Brazil’s SBTVD TV2.5 broadcast encoding solution, with MainConcept’s AVC/H.264 video encoder and Advanced HDR by Technicolor solutions.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.pro/

Advanced HDR By Technicolor® Demonstrates Opportunities to Optimize Production and Content at Hollywood Professional Association 2023 Tech Retreat

admin — Wed, 22 Feb 2023 18:26:20 +0000

Advanced HDR By Technicolor® Demonstrates Opportunities to Optimize Production and Content at Hollywood Professional Association 2023 Tech Retreat

This year’s Hollywood Professional Association (HPA) Tech Retreat offered an opportunity for companies across the entertainment technology community to explore the role of high dynamic range (HDR) in general — and Advanced HDR by Technicolor® in particular — to elevate the quality of existing content catalogs while improving live, episodic and cinematic entertainment experiences. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.

“Consumer expectations for production values across all mediums rose significantly through the global pandemic,” said Tony Bozzini, head of business development for Advanced HDR by Technicolor at Philips. “The imperative to meet these expectations will continue to rise as we move deeper into the decade, regardless of whether you are a broadcaster, Pay TV operator, streaming service provider, or theater owner. Advanced HDR by Technicolor is increasingly recognized as one of the most effective solutions for delivering the high-quality, high-fidelity experiences consumers worldwide crave.”

Advanced HDR by Technicolor automates the process of converting standard dynamic range (SDR) content to HDR (and reconversion to SDR) in a single stream for live broadcast and post-production operations. It is the most technically effective and cost-efficient solution for delivering high-quality experiences as the market manages the transition to HDR.

Representatives from Philips and InterDigital were on hand to discuss how a growing number of organizations – including chipset makers, production technology manufacturers, software developers, and more – are incorporating Advanced HDR by Technicolor into their offerings.

To learn more about Advanced HDR by Technicolor during HPA Tech Retreat 2023, visit:

Advanced HDR by Technicolor – in the HPA Innovation Zone: The Advanced HDR by Technicolor team demonstrated its content production tools and how its solutions are being applied by the latest Hisense TV offerings. The team discussed Advanced HDR by Technicolor implementation with industry partners, including:

- Cobalt’s 9904-UDX-4K openGear processing card; providing an elegant solution that allows legacy SDR sources to be ingested into an HDR production environment using a dynamic algorithm that optimizes the output based on the content.

- BBright’s Integrated Playout software — a media platform designed to address high-end ingest, playout and channel-in-a-box applications, up to Ultra HD.

Cinnafilm – in the HPA Innovation Zone: Cinnafilm showcased the latest developments in its HPA Award-winning PixelStrings platform. New advances to Cinnafilm’s file-based image processing tools include: Tachyon (standards conversion), DarkEnergy (noise and grain management) and Tachyon Wormhole (content retiming, and also an HPA award winner). In addition, Cinnafilm demonstrated the suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor’s Intelligent Tone Management features.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.

HPA 2023: Advanced HDR by Technicolor Offers Technically Efficient and Cost-Effective Path to Enhancing Production and Distribution of Live, Episodic and Theatrical Content

admin — Wed, 22 Feb 2023 15:38:59 +0000

HPA 2023: Advanced HDR by Technicolor Offers Efficient and Cost-Effective Path to Enhancing Production and Distribution of Live, Episodic and Theatrical Content

Significant new developments in the conversion of standard dynamic range (SDR) content libraries to high dynamic range (HDR) along with the distribution of live broadcasts — especially sports — are opening new frontiers of opportunity for the entertainment technology industry. So said Marty Gordon, vice president of brand partnerships at Philips, and Nick Mitchell, media solutions specialist with InterDigital in a podcast interview for journalists held during the HPA 2023 Tech Retreat this week in Palm Springs Calif.

HDR, explained Gordon, is making rapid progress in replacing legacy SDR as the next generation of TVs, streaming services and broadcast technologies enter the market.

“HDR is already a mainstream element in the development of episodic and cinematic productions, which is why analysts at Allied Market Research are projecting that the high dynamic range market will reach $126.74 billion (US) by 2030,” said Gordon. “High dynamic range — and many of the immersive formats we’re seeing emerge in the industry — amplify the creative palette. This ultimately results in a more immersive and impactful experience.”

HDR specifically enables a broader range of colors and brightness offering new ways to control the viewing experience much more succinctly on screen. This means the contrast between the darkest darks and the brightest whites delivers a more lifelike, vibrant image. The greater nuance in bright and dark shades helps preserve detail, so the experience is far more immersive, engaging and life-like for consumers.

“For consumers, HDR absolutely provides a point of differentiation. When it comes to HDR, seeing really is believing. Once consumers experience HDR, it is very difficult for them to go back to standard dynamic range. Today, more and more consumers are hungry for premium in-home entertainment experiences, and HDR is increasingly seen by consumers as integral to meeting their growing expectations,” said Mitchell.

A Technically Elegant and Cost-Effective Path to HDR

The key question on the minds of the entertainment technology ecosystem — across the spectrum of content production, distribution and consumption — is how to manage the transition from today’s complex environment to an all-HDR future in a creatively faithful, technically viable and economically rational manner.

“It is important to understand the available content and the devices content providers and developers want to target. For studios with large libraries of material, ensuring that an HDR grade is available on all of the content in their portfolios can be incredibly costly and time-consuming if it is not approached in a strategic manner,” explained Mitchell.

Another critical factor to consider while conducting these conversions is the ability to preserve the creative intent of the content. This is always important when dealing with content libraries. But it is also critical as the business models for digital entertainment distribution evolve.

“For instance, if the conversions from SDR to HDR are being performed in the context of advertising supported delivery environments, it is critical to take into account the intent of brands or advertisers who may play a role in the financing or the budgeting of that content,” he cautioned.

Putting Advanced HDR by Technicolor into Context

Advanced HDR by Technicolor, which features a unique intelligent tone management (ITM) toolset, enables high quality, dynamic, and real-time expansion of standard dynamic range to high dynamic range that preserves that creative and brand intent.

“Known as the SL-HDR format in the technical and standards-setting communities, Advanced HDR by Technicolor provides broadcasters and distributors with a single inventory distribution format to serve both SDR and HDR devices without any creative compromises. It saves infrastructure and delivery costs along the way,” said Mitchell.

The single stream production and distribution features of Advanced HDR by Technicolor make it a cost-effective solution for ensuring that the highest quality productions maintain their integrity across today’s heterogeneous SDR/HDR environment.

“During HPA we are planning to have conversations with streamers, advertisers — really anybody that is using streaming technology — to help people understand where Advanced HDR by Technicolor can be put into place to enhance the services they offer and the value they deliver to consumers around the world. It’s really important for leaders in the creative community to understand that HDR is an entertainment technology that will elevate value delivered to consumers in a cost-effective manner,” concluded Mitchell.

Leveraging Emerging HDR Technologies in Production, Distribution and Playback of Streaming and Broadcast Content

admin — Mon, 20 Feb 2023 17:00:08 +0000

Leveraging Emerging HDR Technologies in Production, Distribution and Playback of Streaming and Broadcast Content

High dynamic range (HDR) is making rapid progress in replacing legacy standard dynamic range (SDR) as the next generation of TVs, streaming services and broadcast technologies enter the market.

HDR is already a mainstream element in the development of episodic and cinematic productions. Significant new developments in the conversion of SDR content libraries to HDR along with the distribution of live broadcasts — especially sports — are opening new frontiers of opportunity for the industry. According to Allied Market Research, the high dynamic range market is projected to reach $126.74 billion (US) by 2030.

To learn more about the impact high dynamic range is making on live, episodic and cinematic production, we sat down with Nick Mitchell, media solutions specialist at InterDigital and member of the Hollywood Professional Association.

Here is what he had to say:

Q: What role are emerging technologies like HDR playing in delivering enhanced experiences in the image and picture quality in live broadcasts, theatrical releases, episodic content…and even video games?

Nick Mitchell: High dynamic range — and many of the immersive formats we’re seeing emerge in the industry — amplify the creative palette. This ultimately results in a more immersive and impactful experience.

Q: Does the introduction of high dynamic range provide any points of differentiation for content owners and consumers?

Mitchell: For consumers, it absolutely provides a point of differentiation. When it comes to HDR, seeing really is believing. Once consumers have experienced HDR, it is very difficult for them to go back to standard dynamic range. Today, more and more consumers are hungry for premium in-home entertainment experiences, and HDR is increasingly seen by consumers as integral to meeting their growing expectations.

This is now recognized by most content owners, which is why it is imperative that we give consumers as many opportunities to see high dynamic range and really understand its value within the premium entertainment space.

Q: What do streaming service providers and other content distributors need to consider as they explore their options in deploying HDR in either the streaming or even the broadcast entertainment environment?

Mitchell: It is important to understand the available content and the devices content providers and developers want to target. For studios with large libraries of material, ensuring that an HDR grade is available on all of the content in their portfolios can be incredibly costly and time-consuming if it is not approached in a strategic manner.

Another critical factor to consider while conducting these conversions is the ability to preserve the creative intent of the content. If the conversions from SDR to HDR are being performed in the context of advertising supported delivery environments, it is also critical to take into account the intent of any brands or advertisers who may play a role in the financing or the budgeting of that content.

In other words, an advertiser may not be thrilled with the unintentional impression a standard dynamic range ad makes when placed within an HDR offering because the contrast is pretty dramatic. Not many brands and advertisers are making HDR ads, so this is a valid concern.

Q: Nick, you’re associated with Advanced HDR by Technicolor – a solution that has received quite a bit of interest of late. How can Advanced HDR by Technicolor provide content owners and production teams, including playback distributors, with an efficient path to success when delivering high dynamic range to the viewing public?

Mitchell: Advanced HDR by Technicolor, which features a unique intelligent tone management (ITM) toolset, enables incredibly high quality, dynamic, and real-time expansion of standard dynamic range to high dynamic range that preserves that creative and brand intent.

Known as the SL-HDR format in the technical and standards-setting communities, Advanced HDR by Technicolor provides broadcasters and distributors with a single inventory distribution format to serve both SDR and HDR devices without compromises, saving infrastructure and delivery costs along the way. By using the dynamic meta-data capabilities that are included in the solution, a single stream can deliver both SDR and HDR without compromising the artistic intent of the content creators or producers.

This makes Advanced HDR by Technicolor a key part of a strategic approach to ensuring that the highest quality productions maintain their integrity across today’s heterogeneous environment — which consists of SDR and HDR TVs and other devices in the market.

I think it’s really important for leaders in the creative community to understand that HDR is one of those elements of entertainment technology that will help the industry drive an increase in higher-value impression customers.

Q: As the creative and technology community gathers at the Hollywood Professional Association (HPA) conference in Palm Springs, What is your message to them?

Mitchell: Over the past few years we have seen the broadcast segment of the entertainment industry make tremendous progress in enhancing the content that is experienced by consumers. A lot of work has been done globally by groups such as the European Telecommunications Standards Institute (ETSI) and the Advanced Television Systems Committee (ATSC) to integrate SL-HDR formats into next-generation protocols that will enhance the viewing experience of broadcast content.

Now we’re focusing on the streaming and app delivery side of things. During HPA we are planning to have conversations with streamers, advertisers — really anybody that is using streaming technology — to help people understand where Advanced HDR by Technicolor can be put into place to enhance the services they offer and the value they deliver to consumers around the world.

Advanced HDR By Technicolor® Showcases Solutions for Content Production, Distribution and Display at CES 2023

admin — Fri, 06 Jan 2023 22:23:19 +0000

Advanced HDR By Technicolor® Showcases Solutions for Content Production, Distribution and Display at CES 2023

LAS VEGAS Jan. 6, 2023 — Executives representing Advanced HDR by Technicolor® ecosystem will showcase the latest developments in high dynamic range technology during CES 2023. Advanced HDR by Technicolor automates SDR to HDR and HDR to SDR content conversion, providing both signals in a single stream for live TV and post-production operations. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.

The automated conversion process of Advanced HDR by Technicolor is especially beneficial for producing live outdoor sports programming and events. Solutions from Advanced HDR by Technicolor enable operators to dynamically manage lighting conditions throughout the day without human intervention, delivering optimal color and image quality.

“The broadcast and streaming industries are in the process of making the transition from SDR to HDR. The single-stream solution from Advanced HDR by Technicolor — included in the ATSC 3.0 standard — plays a critical role in delivering both video formats in a cost-efficient and technically effective manner,” said Rick Dumont, senior director of business development of HDR video for Philips.

To learn more about Advanced HDR by Technicolor during CES 2023, visit:

Hisense – Tech East, LVCC, Central Hall – 16659 — The emerging technologies section of the booth will showcase how Hisense TVs equipped with Advanced HDR by Technicolor display HDR broadcasts from the local Sinclair station.
Sinclair Broadcast Group – Appointment only at Wynn Suite 1503 — Sinclair Broadcast Group will broadcast programming from KVCW, the company’s Las Vegas affiliate station, to highlight how next-generation viewing experiences are delivered to local audiences.

“Advanced HDR by Technicolor is a next-generation solution that supports industry efforts to make HDR content available as quickly as possible. So far, over 35 Sinclair stations use Advanced HDR by Technicolor solutions to deliver HDR content to viewers 24 hours per day,” said Dumont.

About Advanced HDR by Technicolor

The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.pro/

SMPTE 2022 White Paper: InterDigital’s David Touzé Proves Features in Advanced HDR by Technicolor Ensure “Perfect” Round-trip HDR and SDR Performance

admin — Wed, 26 Oct 2022 23:38:54 +0000

SMPTE 2022 White Paper: InterDigital's David Touzé Proves Features in Advanced HDR by Technicolor Ensure "Perfect" Round-trip HDR and SDR Performance

LOS ANGELES Oct. 25, 2022 — It is not only possible to simultaneously support the production and distribution of standard dynamic range (SDR) and high dynamic range (HDR) without compromising the integrity of live- and post-production content, but provable using technologies and production techniques available in the market.

This is the central conclusion of a white paper entitled “HDR Production – Tone Mapping Techniques and Related Round-trip Performances for Both SDR and HDR Sources Mastering,” presented at the 2022 SMPTE Media Technology Summit by David Touzé, System Architect for Research and Engineering at InterDigital. He offers objective metrics that prove how the conversion from SDR to HDR and back to SDR can be executed while preserving the integrity of the original formats.

In the white paper, he asserts that artificial intelligence/machine learning (AI/ML) and tone mapping technologies have reached a state of maturity that allows complex ecosystems to support the most stringent “live-production” requirements for simultaneously managing HDR and SDR content while meeting the business and performance needs of all stakeholders in the community. This includes advertisers and brand managers who are extremely sensitive to the fidelity of their commercial messages and marks.

The Case for Single-Workflow Round-trip SDR-HDR-SDR

Continued progress toward the deployment and consumer adoption of HDR devices — including large-screen TVs, tablets and mobile phones — is putting mounting market pressure on the industry to produce, convert and deliver content that provides enhanced visual experiences to capable devices.

As often happens when new technologies — and elevated standards of performance — are introduced, the industry is caught between two worlds. Consequently, complex ecosystems made up of content creators, distributors and consumer electronics distributors are struggling with how to support the large, established presence of SDR during the transition to HDR.

One option to support the transition is to launch separate content development, distribution and consumption workflows. This, however, is not an attractive path forward, given the costs and technical complexities associated with maintaining multiple operations. It is a challenge that grows exponentially as different links in the value chain participate in the process.

Touzé argues that a better alternative is to develop a single production process that dynamically integrates and automates HDR and SDR workflows by applying machine learning and tone mapping technologies.

While single-stream strategies for HDR-SDR management have been discussed in the industry for years, concerns have been expressed about the ability to ensure the fidelity and integrity of SDR streams that are converted to HDR and then brought back to SDR.

“One of the things really needed in production environments that support SDR and HDR is a high-quality and high-performance round-trip feature,” says Touzé.

For various reasons, he explains, live production teams increasingly need the flexibility to work with HDR and SDR source content. This is because there can be a mix of HDR and SDR cameras capturing live feeds.

“The same is true for commercial advertisements, which must be integrated into live feeds. Given the sensitivity of these communities to the appearance of their content, it is critical that the SDR feed at distribution looks exactly the same as the source SDR content. You want to preserve the artistic intent of the original content. This white paper demonstrates how currently available dynamic solutions can effectively convert SDR to HDR and back to SDR — also known as round-trip — without compromising the integrity of the original SDR content.”

These capabilities, he concludes, are all currently available in the Advanced HDR by Technicolor suite of solutions for the single-stream management of HDR and SDR workflows in live-and post-production environments.

Advanced HDR by Technicolor incorporates tone mapping tools that are dynamic, AI/ML-driven and tunable to provide perfect round-trip performance that can be objectively proven.

“It is a ‘no compromise’ outcome that should remove any concerns or objections to adopting workflows that integrate and optimize all HDR-SDR content creation and conversion activities,” concludes Touzé.

Advanced HDR By Technicolor Showcases Innovative High Dynamic Range Solutions at NAB Show

admin — Fri, 22 Apr 2022 17:47:55 +0000

Advanced HDR By Technicolor Showcases Innovative High Dynamic Range Solutions at NAB Show

Silver Spring, Maryland Apr 24, 2022 (Issuewire.com) As the media and entertainment industry convenes at the 2022 NAB Show in Las Vegas on April 23-27, executives from Advanced HDR by Technicolor® will be on hand to showcase its new “round-trip” feature that automates the SDR-HDR and HDR-SDR conversion process for live-TV and post-production operations while maintaining the original intent of the content creators. The new feature arrives as Sinclair Broadcast Group announces its intention to offer high dynamic range (HDR) content for the Bally Sports Regional Sports Networks in the third quarter of 2022 with Advanced HDR by Technicolor.

“This is just one of many demonstrations and exhibitions across the show floor at NAB featuring how different players in the entertainment technology ecosystem are integrating Advanced HDR by Technicolor into their offerings,” said Tony Bozzini, head of business development for Advanced HDR by Technicolor. “Advanced HDR by Technicolor is also showcasing the features and capabilities that Technicolor Intelligent Tone Management (ITM) and Single Layer HDR (SL-HDR) offer content producers and broadcasters.”

As the industry transitions from a standard dynamic range (SDR) to HDR, Advanced HDR by Technicolor is a next-generation solution that supports industry efforts to rapidly make as much HDR content available to as many markets as possible.

“In the process, significant issues need to be addressed as content developers, production equipment manufacturers, broadcasters, streaming providers, TV makers…and consumers…move toward an all-HDR future. That is why it is so important for the entire ecosystem to coalesce around technically effective and economically efficient solutions. Advanced HDR by Technicolor offers a clear path forward,” said Bozzini.

Advanced HDR by Technicolor Presence at NAB 2022

The growing interest in — and adoption of — Advanced HDR by Technicolor is reflected by the robust presence of this solution across NAB 2022 venues and exhibit booths. Places to visit and events to attend during the show to learn more about Advanced HDR by Technicolor include:

Invite-Only Media Roundtable on the State of HDR in the Americas

On Monday, April 25, 2022, join Advanced HDR by Technicolor, and Sinclair Broadcast Group is hosting an invite-only Media Roundtable with a panel of HDR ecosystem partners to discuss the State of HDR in the Americas.

ATSC booth W9022

Sinclair will showcase Advanced HDR by Technicolor ITM and SL-HDR1 over ATSC 3.0 NextGenTV live streams displayed on compatible Hisense HDR TVs.

Cobalt Digital Inc. booth N3713

Cobalt will demonstrate Advanced HDR by Technicolor ITM and SL-HDR1 with the new “no-compromise” Round-Trip Production feature that maintains the original creative intent of SDR sources.

Ultra HD Forum booth W6132

Visit the Ultra HD Forum to view live ATSC 3.0 NextGenTV live streams using Advanced HDR by Technicolor displayed on newly compatible Hisense HDR TVs.

Cinnafilm booth W3912

Cinnafilm will demonstrate how its PixelStrings service upconverts SDR content libraries to HDR using Advanced HDR by Technicolor ITM and SL-HDR1 on a flexible and scalable SaaS architecture.

Sinclair @ Wynn Suite demonstration – Appointment-Only

Sinclair will showcase Advanced HDR by Technicolor ITM and SL-HDR1 on Bally Sports Network through newly compatible Realtek STB connected to HDR TVs.

The NAB Show Conference, Broadcast Engineering and IT Conference

On Sunday, April 24, 12:35 pm, Bill Redmann, Director of Standards, Immersive Media Technologies, InterDigital, will present a paper titled “HDR Challenges and Solutions” in room W307-W309.

Press Conference on New Developments in the HDR Transition

On Sunday, April 24, from 12 Noon to 12:45 PM, Advanced HDR by Technicolor and Sinclair Broadcast Group will host a press conference to share perspectives on the evolving implementation of HDR as the Sinclair Broadcast deploys across TV stations and sports channels in NAB Press Briefing Room N242.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution, and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness, and color saturation.

The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.