streaming – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro Wed, 15 Feb 2023 20:43:48 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/12/cropped-favicon-32x32.png streaming – Advanced HDR By Technicolor https://advancedhdrbytechnicolor.pro 32 32 Technicolor’s Alan Stein Explains How Acceptance of Technicolor HDR as an ATSC 3.0 Candidate Standard Offers More Options for Broadcasters https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-explains-how-acceptance-of-technicolor-hdr-as-an-atsc-3-0-candidate-standard-offers-more-options-for-broadcasters/ https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-explains-how-acceptance-of-technicolor-hdr-as-an-atsc-3-0-candidate-standard-offers-more-options-for-broadcasters/#respond Wed, 17 Nov 2021 01:53:51 +0000 https://advancedhdrbytechnicolor.pro/?p=783

Technicolor’s Alan Stein Explains How Acceptance of Technicolor HDR as an ATSC 3.0 Candidate Standard Offers More Options for Broadcasters

AMSTERDAM – Sept. 13, 2017—PRE-IBC 2017—During the IBC 2017 conference in Amsterdam this weekend, executives from Technicolor and its partners will be on hand to discuss the latest developments in high dynamic range (HDR) technology. In a podcast interview for journalists, Alan Stein, Technicolor’s Vice President of Technology and Standards, reports that another step toward advancing the use of HDR in broadcasting has been taken with the recent approval of SL-HDR1 (also known as Technicolor HDR) as a Candidate Standard Amendment to A/341, the ATSC 3.0 video specification.

 

“Advanced HDR by Technicolor is a technology solution that consists of Technicolor HDR (SL-HDR1) and Technicolor Intelligent Tone Management (ITM). Technicolor HDR takes in any SDR or HDR format and distributes it to any device and appropriately presents the correct image for SDR-capable devices or HDR-capable devices. Technicolor ITM offers the ability to up-convert SDR content to HDR-capable devices during the distribution process,” he says.

SL-HDR1 is a unique solution in that it takes HDR video and converts it into a format that can be viewed on legacy HD televisions. However, the content can be converted back to HDR for newer devices, so that one can address both the legacy market and the new television market within a single stream. SL-HDR1 can convert HDR to SDR – a process known as tone mapping.

“This is very interesting for broadcasters who are starting to do live productions in HDR but deliver on their legacy networks in SDR. It is critically important for broadcasters because they want to send one stream (not simulcast.) While over-the-top (OTT) providers can easily send multiple streams to consumers (SDR to SDR devices and HDR to HDR devices), broadcasters and—to some extent—cable providers, would be burdened quite significantly if they had to simulcast multiple streams,” Stein says.


Alan Stein, Technicolor

Technicolor has successfully tested this capability several times over the past two years. Most recently, at the end of July, Technicolor worked with Spectrum SportsNet in Los Angeles to broadcast two Los Angeles Dodgers – San Francisco Giants games, using SL-HDR1’s tone mapping to convert the HDR production to SDR for nationwide distribution.

Looking ahead, Stein says U.S. broadcasters plan to have large-scale trials in 2017 and early 2018 with commercial services possible later in 2018 and early 2019.

“The decision to add Technicolor HDR into the ATSC 3.0 toolkit encourages the technology’s implementation into the next generation of television sets and other consumer electronics products,” concludes Stein.

To listen to the podcast or read the full Q&A, visit: https://soundcloud.com/technicolorco/how-approval-of-technicolor-hdr-as-an-atsc-30-candidate-std-offers-more-options-for-broadcasters
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact: Lane Cooper 323 817 7547 Lane.cooper@technicolor.com
Photo: https://www.prlog.org/12664304/

]]> https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-explains-how-acceptance-of-technicolor-hdr-as-an-atsc-3-0-candidate-standard-offers-more-options-for-broadcasters/feed/ 0 Deployed in the OB Truck, the Solution to Deliver a Cutting-Edge HDR Experience https://advancedhdrbytechnicolor.pro/deployed-in-the-ob-truck-the-solution-to-deliver-a-cutting-edge-hdr-experience/ https://advancedhdrbytechnicolor.pro/deployed-in-the-ob-truck-the-solution-to-deliver-a-cutting-edge-hdr-experience/#respond Tue, 10 Oct 2017 02:58:24 +0000 https://advancedhdrbytechnicolor.pro/?p=807
CHAMPAIGN, Ill. — Cobalt Digital today announced that leading satellite service provider AT&T is using high dynamic range (HDR) technology from Cobalt and Technicolor to bring more vivid and realistic images to 4K broadcasts of live “MLB Network Showcase” games on its DIRECTV® satellite service. Integrated into the OB truck used for production, the Cobalt 9904-UDX-4K+HDR-ITM card uses the Technicolor HDR ITM (Intelligent Tone Management) process to accept SDR video signals and create stunning HDR video signals in real-time.

The integrated solution from Cobalt and Technicolor addresses the needs of production truck operators working with a mix of SDR and HDR systems by allowing them to create HDR signals easily from existing SDR sources, such as cameras and graphics systems. Technicolor’s ITM SDR-to-HDR process manages brighter highlights and darker shadows to deliver more realistic images for the most compelling and immersive entertainment experiences. In addition to supporting live broadcasts, this real-time analysis and adjustment capability offers broadcasters an immediate opportunity to unlock the millions of hours of existing SDR content and release it into an HDR world.

Another advantage of using Technicolor’s technology is its ability to tone-map HDR signals into SDR signals while creating SL-HDR1 metadata that is then inserted into the SDR signal for use downstream. This capability means a network service provider only needs to transmit an SDR feed to the viewer, and if the viewer has compatible equipment (TV or set-top box), the system will automatically “rehydrate” the signal to deliver a full HDR experience. This process is called Technicolor HDR, and the technology will reside in the Cobalt 9904-UDX-4K by the end of the third quarter. At that point, the 9904-UDX-4K will be the only baseband processor needed to create HDR and deliver it over existing SDR-capable networks.

Cobalt Digital is the first U.S. manufacturer selected to license Technicolor’s HDR ITM technology for the broadcast television environment, and the technology is available as an option for Cobalt’s new series of 12G-SDI 4K cards for the openGear® platform.

“Baseball is the true American pastime, and Cobalt is proud to play a key role in bringing this immersive viewing experience to DIRECTV customers and baseball fans who can’t make it to the game in person,” said Cobalt Digital CEO Bob McAlpine.

More information about Cobalt Digital and its products is available at: www.cobaltdigital.com.

About Cobalt Digital
Cobalt Digital Inc. designs and manufactures award-winning 12G/3G/HD/SD and IP-based conversion, terminal, throwdown, and multiviewer technology for the live production and broadcast television environment. As a founding partner in the openGear® initiative, Cobalt offers a full range of openGear video and audio processing card solutions for applications such as closed-caption compliance monitoring, OB production, master control, HD news production, signal transport, audio loudness, and color correction. Cobalt’s Blue Box Group™ line of interface converter boxes streamlines and simplifies a wide range of 12G/3G/HD/SD and IP-based conversion and signal transport tasks. The company’s multi-image display processors enable multiviewer capabilities in the most demanding studio and remote broadcasting environments. Distributed through a worldwide network of dealers, system integrators, and other partners, Cobalt Digital products are backed with a five-year warranty. More information is available at www.cobaltdigital.com.
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