Advanced HDR by Technicolor returns to IBC this year to showcase its suite of solutions for high dynamic range (HDR) applications. This year Advanced HDR by Technicolor brings a special focus on the increasingly important role this immersive technology is playing in broadcast and streaming services, especially for the delivery of live sports and events.  

“A growing number of consumers across geographies are now accustomed to experiencing HDR video across the full spectrum of their digital entertainment experiences,” says Rick Dumont, Head of Business Development for Advanced HDR by Technicolor technologies at Philips.  

Advanced HDR by Technicolor® returned to NAB this year to showcase new innovative features that harness the full potential of delivering video content in high dynamic range (HDR). Key players across the content production, distribution and consumption ecosystem are adopting Advanced HDR by Technicolor to enhance the viewing experience of content broadcast over-the-airways (OTA) and streamed by over-the-top (OTT) service providers.

During NAB 2023, executives were on hand to demonstrate how Advanced HDR by Technicolor addresses dynamic down-mapping from HDR to SDR and leveraging dynamic metadata to enable live encode, record and playback at transmission.

“HDR is increasingly moving into the mainstream for broadcast production workflows especially for live sports. As this trend continues, broadcast engineers have to deal with greater complexity within their workflows in order to deliver high-quality SDR and HDR content to audiences,” said Tony Bozzini, head of business development for Philips. “That is why Advanced HDR by Technicolor is continually developing new features to improve the delivery of both SDR and HDR content in this time of transition.”

Today content in Advanced HDR by Technicolor is available in the US, 24 hours a day, seven days a week from more than 35 Sinclair Broadcast Group stations. To learn more about Advanced HDR by Technicolor during NAB 2023, visit:

• Sinclair Broadcast Group – ATSC booth – West Hall W3443: Content enabled by Advanced HDR by Technicolor was showcased on the latest Hisense U8 TVs, demonstrating how high dynamic range improves the viewer experience.
• Cobalt Digital booth – Central Hall C2108:  The Advanced HDR by Technicolor team demonstrated its content production tools including the unique “no-compromise” SDR-HDR-SDR round-trip feature and the newly developed HDR to SDR dynamic down-mapping with static diffuse white feature for graphics management. This demonstration was provided along with the presentation of Cobalt’s 9904-UDX-4K openGear processing cards, providing ITM and SL-HDR encoding tools implementation.
• BBright, MainConcept, Advanced HDR by Technicolor – Ultra HD Forum – West Hall W4009 – Futures Park: The Advanced HDR by Technicolor team and partners BBright and MainConcept demonstrated how their solutions integrate the management of dynamic metadata at playout while allowing live encode, record and playback functions. Visitors also saw how SL-HDR1 streams are transmitted on the latest Hisense U8 TVs. Other important solutions highlighted at the Future Park:
  • BBright’s Integrated Playout Software — a media platform designed to address high-end ingest, playout and channel-in-a-box applications, up to Ultra HD; and
  • BBright’s RMD Monitoring Solution — a software-based monitoring solution able to analyze and verify 2110, SDI, and transport stream, up to Ultra HD; and
  • MainConcept Live Encoder with HEVC/H.265 — a powerful all-in-one video and audio encoding engine that simplifies common broadcast and OTT video workflows.
• Cinnafilm – West Hall W1776: Cinnafilm provides award-winning video and audio processing solutions for standards conversions within real-time transcode workflows, high-quality motion-based frame rate conversion, audio/video retiming, deinterlacing, denoising, and texture management. In addition, Cinnafilm demonstrated its suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor.
• LCEVC – West Hall W3075: The Low Complexity Enhancement Video Codec (LCEVC) team showcased Brazil’s SBTVD TV2.5 broadcast encoding solution, with MainConcept’s AVC/H.264 video encoder and Advanced HDR by Technicolor solutions.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.pro/