For consumers, these experiences have reinforced a simple expectation: HDR delivers visibly better video.

“The opportunity for video on mobile rests on the recognition that camera and display capabilities have vastly improved over the last decade—and that HDR can elevate the overall viewing experience,” Dumont said.

The Creator Boom Raises the Quality Bar

This value proposition is gaining momentum as the line between amateur and professional content creators continues to blur. The global creator ecosystem now exceeds 200 million individuals, including more than 160 million amateurs and millions of full-time professionals. Short-form video remains the preferred format for the majority of social media users, and brands continue increasing their investment in influencer-driven campaigns.

The result: creators rely more than ever on high-quality, visually compelling video to differentiate their content and expand their reach.

“As a result, many elements that would traditionally be considered high-end in the professional production world are now packed into the compact mobile phone—particularly advanced HDR capabilities,” said Dumont.

These capabilities are helping fuel the surge in user-generated content across platforms. Vloggers offer a vivid example. “Only a few years ago, a vlogger would record content on their phone and then return home to download everything onto their laptop for editing,” Dumont recalled. “For many amateur vloggers, that process has evolved.”

Today’s mobile devices enable advanced editing, color adjustments, and immediate posting or streaming—an essential advantage in the fast-moving world of social media. Higher expectations for image quality, combined with HDR-originated source material, are reshaping what creators can accomplish directly on their phones.

Optimal Quality from Capture to Display

From a professional standpoint, broadcasters, streaming providers, and creators all face the same challenge: ensuring that audiences can enjoy content at the best possible quality, regardless of the receiving device.

“Additional information—or metadata—allows creators to always record at the best capabilities of their device while enabling playback at the best capabilities of any receiving phone, TV, or display,” Dumont explained. “This is becoming mandatory to ensure high-quality experiences for both creators and viewers.”

As part of the ATSC 3.0 standard, Advanced HDR by Technicolor addresses this challenge for broadcasters by offering dynamic HDR-to-SDR and SDR-to-HDR conversion within a single stream. The same principles apply to mobile and OTT streaming.

“Whether it’s a professional streaming service or content streamed from one phone to another, metadata allows the content to be transported efficiently,” said Dumont. “Depending on the capabilities of the receiving device, the video is displayed in the best possible quality—without compromising compatibility.”

Lowering the barrier to entry for amateur creators is another advantage. “The system can make shading adjustments automatically,” Dumont said. “Phones today have it all—capabilities that rival professional cameras and exceed most TV displays—in a pocket-sized device.”

Integrating HDR Across the Ecosystem

Whether consumers watch video on a phone or a TV, image quality and overall quality of experience (QoE) remain paramount. And advertisers, broadcasters, and streaming providers all share a stake in ensuring consistency.

“Advertisers always want the best quality possible, regardless of device,” said Dumont. “When it comes to brands and logos, colors shouldn’t shift between a high-end device and a low-end device. During a live sporting event, it would be a pity if quality is lost somewhere between the camera capturing the action and the transmission reaching audiences.”

That perspective reinforces the need for HDR integration across the entire ecosystem—from camera lens to end-user screen.

Bandwidth considerations add another layer of complexity. “Consumers may be in resource-constrained environments and still want to enjoy their video. When connectivity is limited, metadata enables low-bitrate transmission while maintaining quality,” Dumont explained.

Looking Ahead: A Dynamic HDR Future

Across the ecosystem—and on any device—delivering high-quality video in today’s marketplace requires flexibility. Metadata-driven workflows allow content to be captured at the highest quality and then downscaled or adapted for various displays and distributions. The bandwidth savings associated with these techniques will be increasingly critical as mobile video traffic continues to accelerate.

“Advanced HDR by Technicolor is rolling out across the U.S. for both ATSC 3.0 broadcast and streaming, and adoption is growing,” Dumont said. “We are also implementing the solution for live sports. The next step is to ensure that this technology is available for user-generated content on mobile phones. That requires laying the foundation for mobile’s transition to HDR on all fronts.”

As capture devices, networks, streaming platforms, and displays continue to improve, HDR is poised to become the unifying quality layer across the entire video value chain—a true glass-to-glass evolution from production to consumption.

Watch the Full Vidcast Interview Here

Editor’s Note — Research consulted for the production of this article includes:

• DemandSage — https://www.demandsage.com/creator-economy-statistics/

• The Leap — https://www.theleap.co/blog/creator-economy-statistics/

• IZEA — https://izea.com/resources/creator-economy-statistics-for-brands-and-influencers-to-know/

• WPBeginner — https://www.wpbeginner.com/research/creator-economy-statistics-that-will-blow-you-away/

• Futuresource – Video Content Creator Market Report — https://www.futuresource-consulting.com/market-reports/futuresource-video-content-creator-market-report-global-trends-2025/

• Deloitte – Creator Economy in 3D — https://www.deloitte.com/us/en/programs/chief-marketing-officer/articles/content-creator-economy.html

Because of this, mobile devices actually offer some advantages in HDR: their compact displays require less power to achieve high brightness, and manufacturers optimize them for outdoor viewing. As a result, many of the recording and playback capabilities that would be considered high-end in professional environments are already built into the modern smartphone. For many prosumers and vloggers, the mobile phone has become the default camera.

Q: With UGC now dominating internet consumption, how is this shaping expectations for video quality and the role of HDR?

Dumont: The change is dramatic. A few years ago, vloggers typically recorded on their phones, transferred files to a laptop, and spent hours editing before posting. Today, much of that workflow happens directly on the phone—sometimes in real time.

The immediacy of social media has raised expectations for both speed and quality. Amateur creators now face many of the same pressures professionals do: their content must look good everywhere—on phones, laptops, tablets, and TVs. That makes downward compatibility essential. You want to record in the highest quality your device supports, but ensure the video remains viewable on any display, even one limited to SDR.

HDR is a major advantage here. It provides richer source material, allowing creators to produce more compelling video even when the platform or display requires conversion.

Q: Influencers often say that UGC outperforms high-production-value advertising. Does HDR expand monetization potential for creators?

Dumont: Absolutely. Once audiences grow accustomed to high-quality video, they expect it consistently—whether the content comes from a major studio or an individual influencer.

Creators should always aim to record at the highest possible quality, and HDR enhances the viewing experience significantly. But creators must also navigate a wide range of display capabilities. Some phones may support 1,000 nits or more; others may support only a few hundred. Metadata becomes crucial here. It ensures that content recorded in HDR can be displayed correctly on any device, including legacy hardware that only understands SDR.

This “best possible quality for every viewer” equation is becoming mandatory for creators who depend on sustained engagement.

Q: Even when content is created in HDR, it may need to be delivered in SDR. How does that work in practice?

Dumont: SDR remains the universal baseline, even though it’s quite limited compared to HDR. To maintain compatibility, creators still need a valid SDR layer. HDR metadata allows devices to interpret the content and display it at the highest quality the device can handle.

If a phone has lower brightness capabilities, the HDR information is dynamically adapted. If it is HDR-capable, the full range can be displayed. Advanced HDR by Technicolor ensures that, regardless of the viewing environment, the content retains the best possible quality without losing the original HDR intent.

Q: With live sports in full swing, how important is HDR consistency across capture, transmission, and mobile playback?

Dumont: It’s essential. Advertisers and broadcasters invest heavily in producing brilliant images for high-profile events. Losing that quality somewhere in the chain—from the stadium to the viewer’s mobile phone—diminishes the entire experience.

For mobile viewers, HDR image quality is increasingly expected. Ensuring that both the live sports content and the commercials maintain consistent, faithful reproduction requires end-to-end HDR capability—from glass to glass.

Metadata again plays a key role. Advanced HDR by Technicolor enables efficient, low-bitrate transmission while still allowing mobile phones to display the content at the best quality their screens support.

Q: You’ve mentioned dynamic conversion. Why is static LUT-based conversion no longer sufficient for mobile HDR?

Dumont: Static LUTs work in controlled professional environments with shading engineers and studio cameras, but they can’t adapt to constantly changing lighting—which is exactly what mobile creators face.

When you record real HDR content and need to map it to lower or higher brightness levels, the conversion must be dynamic. Lighting shifts when a vlogger moves from indoors to outdoors. Shadows and highlights change moment to moment. A mobile phone must handle all of that automatically.

Dynamic HDR conversion ensures the phone can adapt in real time, allowing amateur creators to produce professional-quality content without managing complex settings.

Q: What is the state of the broader HDR ecosystem for mobile phones?

Dumont: We have worked for years to make Advanced HDR by Technicolor part of the ATSC 3.0 broadcast standard, which is now rolling out across the U.S. That’s a major step because broadcasters must serve every type of display—from legacy SDR to the latest HDR screens.

The same applies to streaming. Whether it’s a major OTT platform or content shared from one phone to another, metadata enables efficient transport and optimal display.

This also lowers the barrier for amateur creators. They don’t need to worry about measuring light or adjusting equipment. The system handles it automatically. Today’s phones already integrate capabilities that rival high-end professional equipment—but in a pocket-sized device.

Q: Do you see momentum building across the ecosystem for Advanced HDR by Technicolor?

Dumont: Yes. Adoption continues to grow across ATSC 3.0 broadcasters, streaming services, and live sports workflows. The next phase is expanding support for mobile-initiated UGC. That means ensuring HDR is supported across capture, distribution, and playback.

It’s a logical evolution. The displays are ready. The cameras are ready. Now the ecosystem is aligning to make HDR the standard experience for recording and viewing on mobile devices.