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	<title>video technology &#8211; Advanced HDR By Technicolor</title>
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		<title>CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies</title>
		<link>https://advancedhdrbytechnicolor.pro/cable-tec-expo-2017-technicolor-to-demonstrate-and-discuss-innovation-in-emerging-ott-broadband-access-and-hdr-technologies-and-strategies/</link>
					<comments>https://advancedhdrbytechnicolor.pro/cable-tec-expo-2017-technicolor-to-demonstrate-and-discuss-innovation-in-emerging-ott-broadband-access-and-hdr-technologies-and-strategies/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 17 Nov 2021 02:10:31 +0000</pubDate>
				<category><![CDATA[News]]></category>
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					<description><![CDATA[CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies DENVER &#8211; Oct. 13, 2017—SCTE 2017—As the network service provider industry gathers in Denver next week to explore the market trends and technological developments that are transforming this sector, Technicolor executives and subject matter experts will [&#8230;]]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">CABLE-TEC EXPO 2017: Technicolor to Demonstrate and Discuss Innovation in Emerging OTT, Broadband Access and HDR Technologies and Strategies</h2>				</div>
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									<strong>DENVER &#8211; Oct. 13, 2017<i>—</i></strong><span style="font-weight: 400;"><strong>SCTE 2017—</strong>As the network service provider industry gathers in Denver next week to explore the market trends and technological developments that are transforming this sector, Technicolor executives and subject matter experts will be on hand to showcase solutions and present strategies that are generating results for North American cable operators.</span>
<br>
<br>
<span style="font-weight: 400;">Technicolor will demonstrate the latest Android TV technologies and describe how they are being deployed into homes across the region as the adoption of over-the-top (OTT) services accelerates.  New technical and go-to-market developments around the well-received AirTV Player – which integrates OTT and with over-the-air (OTA) capabilities—will be showcased, along with the latest 4K UHD DVD technologies that Technicolor has integrated into TiVo digital recording systems.</span>
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<span style="font-weight: 400;">On the broadband access front, Technicolor experts will showcase the latest developments in DOCSIS 3.1 customer premises equipment (CPE), as well as the new capabilities that are being built into the emerging generation of Commercial Business Routers (CBRs).</span>
<br>
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<span style="font-weight: 400;">Technicolor will demonstrate the current state of Technicolor HDR, aka SL-HDR1, the single-stream High Dynamic Range (HDR) distribution solution that has been adopted as a candidate standard by ATSC 3.0 – a critical development as HDR technology continues to capture the interest and attention of both consumers and the creative technology value-chain. David Touze, Research Engineer at Technicolor&#8217;s Research and Innovation Labs will join Craig Cuttner, SVP, Technology Development &amp; Standards, HBO; and Independent Consultant, Dr. Sean McCarthy, for a panel entitled &#8220;Taking a Closer Look at HDR&#8221; on October 18, 3:00 PM &#8211; 4:00 PM, Room 201/203.</span>
<br>
<br>
<span style="font-weight: 400;">Technicolor will also demonstrate the increasingly important Technicolor HDR Intelligent Tone Management (ITM) technologies that make it possible to effectively and cost-efficiently up-convert Standard Dynamic Range (SDR) content to HDR.</span>
<br>
<br>
<span style="font-weight: 400;">In addition to live demos and panel discussions, Technicolor&#8217;s Luis Martinez-Amago, President, Connected Home North America, will be on hand to discuss how the latest trends in video technology and immersive experiences are affecting the cable sector in the region.</span>
<br>
<br>
<strong>Where To Find Technicolor:</strong><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Meeting Room: MR14 and MR16</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Colorado Convention Center</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">700 14th Street</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Denver, CO 80202</span>
<br>
<span style="font-weight: 400;">Visits to the meeting rooms are by appointment only. Those seeking to meet with Technicolor executives and subject matter experts to discuss the strategic, operational, financial, and technological trends that are transforming the cable industry can register here: </span><a href="http://click.technicolor.com/kE0Kd0m00p002Nq0010Y00U"><span style="font-weight: 400;">http://click.technicolor.com/kE0Kd0m00p002Nq0010Y00U</span></a>
<br>
<b>Journalists and analysts interested in scheduling briefings and interviews can contact:</b>

<span style="font-weight: 400;">Lane Cooper</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">323 817 7547</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Lane.cooper@technicolor.com</span>								</div>
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		<title>Technicolor&#8217;s Alan Stein: Integration of Over-the-Top and Over-the-Air Programming Creates Need for Robust HDR Features in ATSC 3.0 Standards</title>
		<link>https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programming-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/</link>
					<comments>https://advancedhdrbytechnicolor.pro/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programming-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 17 Nov 2021 01:27:13 +0000</pubDate>
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		<category><![CDATA[ATSC Standards]]></category>
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					<description><![CDATA[Technicolor’s Alan Stein: Integration of Over-the-Top and Over-the-Air Programming Creates Need for Robust HDR Features in ATSC 3.0 Standards LAS VEGAS &#8211; April 24, 2017—NAB 2017—As Android TV and other OTT offerings converge with OTA broadcasts, it is important to have a robust, comprehensive SDR/HDR delivery solution that can manage the complexity of multiple formats [&#8230;]]]></description>
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					<h2 class="elementor-heading-title elementor-size-large">Technicolor’s Alan Stein: Integration of Over-the-Top and Over-the-Air Programming Creates Need for Robust HDR Features in ATSC 3.0 Standards</h2>				</div>
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									<strong>LAS VEGAS &#8211; April 24, 2017—</strong><span style="font-weight: 400;"><strong>NAB 2017—</strong>As Android TV and other OTT offerings converge with OTA broadcasts, it is important to have a robust, comprehensive SDR/HDR delivery solution that can manage the complexity of multiple formats and networking environments, says Alan Stein, Vice President of Technology Development and Standards at Technicolor, in a podcast interview for journalists.</span>
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<span style="font-weight: 400;">Broadcasters around the globe want to incorporate state-of-the-art systems and capabilities into their next-generation systems and expect the upcoming ATSC 3.0 broadcast standard to play a big part in those efforts. South Korea is adopting ATSC 3.0 as its next-generation broadcast standard and is actively working to have ATSC 3.0 systems, including High Dynamic Range (HDR) capabilities, on the air by the 2018 Winter Olympics, which the country is hosting.</span>								</div>
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<span style="font-weight: 400;">ATSC 3.0 is a suite of broadcast standards for transmitting IP packets over the air. Most of the standards are now in the final stages of completion, and it&#8217;s expected that mature and commercial ATSC 3.0-compatible products will be unveiled at NAB 2017.</span>
<br>
<br>
<span style="font-weight: 400;">ATSC 3.0 is internet-compatible in a way that original HD over-the-air transmissions weren&#8217;t. Gone are arcane, broadcast-only protocols, and in place are standards leveraging internet protocol delivery. ATSC 3.0 brings IP video over the air. Audio and video are sent in separate streams, so an operator can deliver programming featuring several languages, for instance. And some of those alternate language audio streams could come via a hybrid (over-the-top) path. ATSC 3.0 was designed from the ground up to support broadcast plus broadband, aka hybrid broadcast/broadband TV.</span>								</div>
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										<img fetchpriority="high" decoding="async" width="318" height="399" src="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12635432-alan-stein-technicolor.png" class="attachment-large size-large wp-image-776" alt="" srcset="https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12635432-alan-stein-technicolor.png 318w, https://advancedhdrbytechnicolor.pro/wp-content/uploads/2021/11/12635432-alan-stein-technicolor-239x300.png 239w" sizes="(max-width: 318px) 100vw, 318px" />											<figcaption class="widget-image-caption wp-caption-text">Alan Stein</figcaption>
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									<span style="font-weight: 400;">In addition to the targeted broadcasts and HDR capability, there&#8217;s also the potential for robust interactive functionality. One remaining challenge will be ensuring that consumers who have TVs that work only with standard dynamic range (SDR) video don&#8217;t get left behind as broadcasters migrate to HDR. What&#8217;s needed is an approach that can unify the SDR/HDR experience, and Technicolor&#8217;s HDR solution does just that.</span>
<br>
<br>
<b>To read the entire Q&amp;A or listen to the podcast interview visit:</b><b>
</b><a href="http://thefuturetrust.technicolor.com/article/the-future-of-storytelling/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programing-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/"><b>http://thefuturetrust.technicolor.com/article/the-future-&#8230;</b></a>
<br>
<span style="font-weight: 400;">Journalists and analysts are free to pull quotes from this Q&amp;A feature with attribution in media and market reports. </span>

For more details and context, contact:

<span style="font-weight: 400;">Lane Cooper</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">+1 323 817 7547</span><b>
</b><span style="font-weight: 400;">Lane.cooper@technicolor.com</span>
<br>
<span style="font-weight: 400;">Andre Rodriguez</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">+1 323 817 6716</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">andre.rodriguez@technicolor.com</span>
<br>
<span style="font-weight: 400;">Jayne Garfitt</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Proactive PR</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">+44 7788 315587</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">jayne.garfitt@proactive-pr.com</span>
<br>
<b>Photo:</b><b>
</b><a href="https://www.prlog.org/12635432-alan-stein-technicolor.png"><span style="font-weight: 400;">https://www.prlog.org/12635432/1</span></a>
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		<title>Ultra HD Forum To Demonstrate UHD With HDR Is Real At The NAB Show</title>
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		<pubDate>Wed, 17 Nov 2021 01:18:19 +0000</pubDate>
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					<description><![CDATA[Ultra HD Forum To Demonstrate UHD With HDR Is Real At The NAB Show 14 demonstrations highlighting fully operational UHD features, as well as future capabilities, can be seen at booth N1131FP FREMONT, Calif. &#8211; April 23, 2017—The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate [&#8230;]]]></description>
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					<h2 class="elementor-heading-title elementor-size-large">Ultra HD Forum To Demonstrate UHD With HDR Is Real At The NAB Show</h2>				</div>
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									<h4 style="text-align: center;"><em><span style="font-weight: 400;">14 demonstrations highlighting fully operational UHD features, as well as future capabilities, can be seen at booth N1131FP</span></em></h4>
<h6></h6>
<b>FREMONT, Calif. &#8211; April 23, 2017</b><b><i>—</i></b><span style="font-weight: 400;">The Ultra HD Forum, the global organization defining industry best practices for the introduction of technologies to facilitate the ultra-high-definition (UHD) viewing experiences, will bring more than a dozen demonstrations to booth N1131FP during the NAB Show.</span>
<br>
<br>
<span style="font-weight: 400;">Deployable Phase A technologies that represent current challenges will be demonstrated at three stations in the booth: Broadcaster HDR Video delivery, SDR and HDR mixing, and delivering Quality HDR Video.</span>
<br>
<br>
<span style="font-weight: 400;">Upcoming opportunities to improve consumer experience will be demonstrated with new Phase B technologies and will also be organized into three stations: Dynamic HDR Metadata, HDR and SDR Improvements, and High Frame Rate Video.</span>
<br>
<br>
<span style="font-weight: 400;">The member companies that have collaborated to assemble these live demonstrations are BBright, Beamr, DirecTV, Dolby, Harmonic, Huawei, LG Electronics, NeuLion, PBS, Sigma Designs, Sony, and Technicolor.</span>
<br>
<br>
<span style="font-weight: 400;">&#8220;The 2017 NAB Show sees the Forum&#8217;s most ambitious initiative to date of demonstrating UHD capabilities in public. It&#8217;s been an exciting challenge to work with our active members to get so many demonstrations up and running for NAB,&#8221; said Harmonic&#8217;s Thierry Fautier, the Forum&#8217;s newly re-elected President. &#8220;The Phase A demonstrations show what is really operationally ready today, while our phase B demonstrations show what UHD still has in store.&#8221;</span>
<br>
<br>
<span style="font-weight: 400;">The Ultra HD Forum continues to grow, reaching over 60 members with the recent arrival of key industry leaders such as Qualcomm. At NAB the Forum will also be releasing security guidelines, running a Masterclass, and holding a members meeting. More on </span><a href="http://www.ultrahdforum.org/"><span style="font-weight: 400;">www.ultrahdforum.org</span></a><span style="font-weight: 400;">.</span>
<br>
<br>
<strong>About the Ultra HD Forum</strong>
<br>
<br>
<span style="font-weight: 400;">Formed in 2015, the Ultra HD Forum is the global organization responsible for promoting market adoption of Ultra HD by defining industry best practices for the phased introduction of the wide set of technologies facilitating the next-generation television experience. The organization facilitates interoperability testing and collaborates with industry standards bodies to align standard development activities. A list of participating member companies and additional information about the organization are available at </span><a href="http://ultrahdforum.org/"><span style="font-weight: 400;">http://ultrahdforum.org</span></a><span style="font-weight: 400;"> and by following @UltraHDForum.</span>
<br>
<br>
<span style="font-weight: 400;"><strong>Media and Analyst contact:</strong>
</span><span style="font-weight: 400;">Marta Twardowska, marta@wolfpackcoms.com +31 621184585</span>

<b>Photo:
</b><a href="https://www.prlog.org/12635095-ultra-hd-forum.jpg"><b>https://www.prlog.org/12635095/1</b></a>								</div>
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		<title>Technicolor&#8217;s Josh Limor on Lessons Learned from Spectrum SportsNet HDR Broadcast of NBA Game Between LA Lakers and Denver Nuggets</title>
		<link>https://advancedhdrbytechnicolor.pro/technicolors-josh-limor-on-lessons-learned-from-spectrum-sportsnet-hdr-broadcast-of-nba-game-between-la-lakers-and-denver-nuggets/</link>
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		<pubDate>Wed, 17 Nov 2021 01:00:32 +0000</pubDate>
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					<description><![CDATA[Technicolor’s Josh Limor on Lessons Learned from Spectrum SportsNet HDR Broadcast of NBA Game Between LA Lakers and Denver Nuggets HOLLYWOOD, California- March 14, 2017 —As broadcasters look for ways to deliver better video experiences to consumers who invest in the latest generation of television sets, the industry has set its sights on High Dynamic [&#8230;]]]></description>
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					<h2 class="elementor-heading-title elementor-size-large">Technicolor’s Josh Limor on Lessons Learned from Spectrum SportsNet HDR Broadcast of NBA Game Between LA Lakers and Denver Nuggets </h2>				</div>
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									<b>HOLLYWOOD, California-</b> <b>March 14, 2017</b> <span style="font-weight: 400;">—As broadcasters look for ways to deliver better video experiences to consumers who invest in the latest generation of television sets, the industry has set its sights on High Dynamic Range (HDR) technology. Broadcasters are testing the ability to bring major sporting events to consumers who can receive HDR signals&#8230;without leaving SDR audiences behind.</span>
<br> 
<br>
<span style="font-weight: 400;">In a podcast interview for journalists, Josh Limor, VP of Technology and Ecosystem Development at Technicolor, discusses the latest demonstration of HDR in action during the first live end-to-end HDR broadcast of a Spectrum SportsNet NBA game between the Los Angeles Lakers and the Denver Nuggets (including commercials, other interstitials, and graphics).</span>								</div>
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									<span style="font-weight: 400;">&#8220;To date,&#8221; explains Limor, &#8220;there have been a lot of tests to broadcast different elements of HDR. Our goal with this broadcast was to take it to the next step.&#8221;</span>
<br>
<br>
<span style="font-weight: 400;">Technicolor had already been involved in demonstrating how a standard dynamic range (SDR) production of a live sporting event could be up-converted to HDR and distributed to people&#8217;s homes through Technicolor&#8217;s HDR distribution platform.  </span>
<br>
<br>
<span style="font-weight: 400;"> </span>

&#8220;This time, the production involved a mixture of HDR and SDR elements; some of the cameras were shooting native HDR, and some cameras were standard dynamic range. We were able to show how to create a high dynamic range broadcast that can be distributed in standard dynamic range and high dynamic range to people&#8217;s homes,&#8221; he says.<span style="font-weight: 400;">
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									<span style="font-weight: 400;">The SDR cameras were up-converted to HDR using Technicolor&#8217;s Intelligent Tone Management (ITM) technology, and all of the content was cut together and produced in SLOG3, Sony&#8217;s proprietary HDR log curve.</span>
<br>
<br>
<span style="font-weight: 400;">&#8220;A unique feature of Technicolor&#8217;s distribution platform is that it doesn&#8217;t care what HDR curve you&#8217;re using, it&#8217;s compatible with all of them – PQ, HLG, SLOG3, or anything else that anyone comes up with next. Our distribution takes that into account to distribute it appropriately to each and every home,&#8221; says Limor.</span>
<br>
<br>
<span style="font-weight: 400;">HDR devices are still relatively new in consumers&#8217; homes. While prices for HDR sets are already beginning to drop year over year to drive demand for HDR technology, the market is still in its early stages.</span>
<br>
<br>
<span style="font-weight: 400;">&#8220;In the meantime, we have shown that we can link the SDR and HDR worlds in a single stream broadcast.  This allows broadcasters to move confidently forward and advance their HDR production strategy,&#8221; Limor says.</span>
<br>
<br>
<b>To listen to the podcast or read the entire Q&amp;A with Limor visit:</b><span style="font-weight: 400;">
</span><a href="http://thefuturetrust.technicolor.com/article/the-future-of-storytelling/lessons-learned-from-spectrum-sportsnet-hdr-broadcast-of-nba-game-between-la-lakers-and-denver-nuggets/"><span style="font-weight: 400;">http://thefuturetrust.technicolor.com/article/the-future-&#8230;</span></a>
<br>
<span style="font-weight: 400;">Journalists and analysts are free to pull quotes from this Q&amp;A feature with attribution in media and market reports. For more details and context, contact:</span>

<span style="font-weight: 400;">Lane Cooper</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">323 817 7547</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">lane.cooper@technicolor.com</span>
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		<title>MEDIA ADVISORY – Brian Jentz on Critical Role SoC Manufactures Play in Bringing HDR to Market</title>
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		<pubDate>Wed, 17 Nov 2021 00:53:21 +0000</pubDate>
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					<description><![CDATA[MEDIA ADVISORY – Brian Jentz on Critical Role SoC Manufactures Play in Bringing HDR to Market HDR Partnership Between MSTAR and Technicolor Demonstrated at IBC 2016 AMSTERDAM &#8211; Sept. 14, 2016—Consumers will be quick to appreciate advanced high dynamic range (HDR) video, and service providers will be eager to deliver it to them. Technicolor is [&#8230;]]]></description>
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					<h2 class="elementor-heading-title elementor-size-large">MEDIA ADVISORY – Brian Jentz on Critical Role SoC Manufactures Play in Bringing HDR to Market</h2>				</div>
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									<h4 style="text-align: center;"><b><em>HDR Partnership Between MSTAR and Technicolor Demonstrated at IBC 2016</em></b></h4>
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<strong>AMSTERDAM &#8211; Sept. 14, 2016<i>—</i></strong><span style="font-weight: 400;">Consumers will be quick to appreciate advanced high dynamic range (HDR) video, and service providers will be eager to deliver it to them. Technicolor is working with semiconductor manufacturers to enable advanced HDR set-top boxes to be produced in volume at low cost, says Brian Jentz, Senior Director of Product Management at Technicolor Connected Home.</span>
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<span style="font-weight: 400;">Jentz explains that Advanced HDR from Technicolor offers the market a big improvement on the basic HDR technology that is already in the market.</span>
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<span style="font-weight: 400;">&#8220;Advanced HDR enables a consumer to playback any HDR content on existing Standard Dynamic Range (SDR) TVs, or, if they have a new HDR TV, they can take full advantage of the content. This is done by sending one single content stream that includes standard dynamic range data plus HDR, through the use of metadata,&#8221; he explains.</span>								</div>
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									This is a big advantage over the more basic HDR technologies that have started to roll out this year. The other advantage Advanced HDR technology brings is tone management, which creates the ability to up-convert SDR to HDR in the home, on a set-top box. In so doing, viewers have uninterrupted HDR capability displayed on their TVs.
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However, Advanced HDR requires additional hardware in set-top boxes, and to enable these to be produced cost-effectively in large volumes, the necessary hardware functions will have to be embedded in silicon. Technicolor is working closely with system-on-a-chip (SoC) makers to help them develop SoC products able to process advanced HDR video. At IBC in Amsterdam Technicolor demonstrated the results of its collaboration with one SoC manufacturer, MStar.
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									&#8220;We worked with MStar early on to integrate our intellectual property into their silicon,&#8221; Jentz says. &#8220;We worked closely with them in their labs to make sure the video quality was high and up to expectations. And throughout this year we have worked closely with service providers in real-world environments to test out the end-to-end ecosystem. Now we have set-top boxes available that integrate SoCs like MStar&#8217;s that we will be rolling out for live testing.&#8221;
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He expects demand for these set-top boxes to be high. &#8220;HDR is one of those technologies where people understand the benefits as soon as they see it. Service providers are no different. As soon as they see HDR they appreciate the benefits and want to bring it to their customers.&#8221;
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<span style="font-weight: 400;">Technicolor is demonstrating Advanced HDR from Technicolor at its technology venue during the IBC 2016 conference in Amsterdam September 9 – September 14, 2016.</span>
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<b>To access the audio interview with Jentz click here:</b>

<a href="https://www.dropbox.com/s/dxo1tokq9jrsbh6/08_31_2016_BrianJentz_MSTARInterview_Edit.mp3?dl=0"><span style="font-weight: 400;">https://www.dropbox.com/s/dxo1tokq9jrsbh6/08_31_2016_BrianJentz_MSTARInterview_Edit.mp3?dl=0</span></a>
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<b>To access the complete Q&amp;A with Jentz and learn about Technicolor&#8217;s view on the entertainment technology marketplace, click here:</b>

<a href="http://thefuturetrust.technicolor.com/article/content-experiences-everywhere/role-of-system-on-chip-soc-sector-in-bringing-hdr-video-to-consumers/"><span style="font-weight: 400;">http://thefuturetrust.technicolor.com/article/content-experiences-everywhere/role-of-system-on-chip-soc-sector-in-bringing-hdr-video-to-consumers/</span></a>
<br>

<span style="font-weight: 400;">Journalists and analysts are free to pull quotes from this feature with attribution in media and market reports.</span>
<br>

<b>For more details and context, contact:</b><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Lane Cooper</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">+1 323 817 7547</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Lane.cooper@technicolorpr.com</span>								</div>
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		<title>ATEME Extends its HDR Support by Integrating Technicolor’s Enhanced HDR Distribution Technology</title>
		<link>https://advancedhdrbytechnicolor.pro/ateme-extends-its-hdr-support-by-integrating-technicolors-enhanced-hdr-distribution-technology/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 17 Nov 2021 00:18:04 +0000</pubDate>
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					<description><![CDATA[PARIS, MIAMI, SINGAPORE, APRIL 19, 2016, NAB SHOW, BOOTH SU4402—ATEME announced today that it is extending its HDR support by integrating Technicolor’s enhanced HDR distribution technology into its TITAN solutions. The integration extends the HDR functionality available to content owners, distributors, and other service providers that use ATEME’s encoding technology. ATEME’s TITAN is a multi-codec/format [&#8230;]]]></description>
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									<span style="font-weight: 400;"><strong>PARIS, MIAMI, SINGAPORE, APRIL 19, 2016, NAB SHOW, BOOTH SU4402</strong>—</span><a href="http://ateme.com/"><span style="font-weight: 400;">ATEME</span></a><span style="font-weight: 400;"> announced today that it is extending its HDR support by integrating Technicolor’s enhanced HDR distribution technology into its TITAN solutions. The integration extends the HDR functionality available to content owners, distributors, and other service providers that use ATEME’s encoding technology.</span>
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<span style="font-weight: 400;">ATEME’s TITAN is a multi-codec/format video transcoding software, for live and file applications. TITAN delivers the highest video quality at minimum bitrates with accelerated parallel processing. For HDR, TITAN can leverage SMPTE ST 2084 Perceptual Quantizer Electro-Optical Transfer Function and SMPTE ST 2086 color grading metadata, in addition to HEVC UHD and BT.2020 color space, and now SMPTE ST 2094 color volume transformation dynamic metadata.</span>

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<span style="font-weight: 400;">“Over the last two years,ATEME worked closely with leading Hollywood studios, TV manufacturers, and STB chipset vendors to ensure end-to-end UHD-4K HDR interoperability. The TITAN with HDR support has been installed by numerous tier-1 service providers, studios, and networks, enabling a risk-free deployment of an integrated proven solution,” said Mickaël Raulet, R&amp;D manager at ATEME.</span>

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<span style="font-weight: 400;"></span>

<span style="font-weight: 400;">Technicolor’s HDR solutions are designed to support a wide range of content categories—including blockbuster movies and games, live sports, TV dramas, comedies, and local news programming. Technicolor partners with the entire entertainment value chain—including content creators, owners, distributors, broadcasters, and display manufacturers—to deliver a collaborative and open HDR ecosystem.</span>
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<span style="font-weight: 400;"></span>

<span style="font-weight: 400;">“Technicolor’s HDR distribution solution addresses key video distribution issues that affect the entire ecosystem.  For studios, our HDR technology ensures the delivery of image quality that preserves the creative intent when the content was conceived. For broadcasters, our technology addresses key bandwidth management and backward compatibility issues to provide a cost-effective way to support the installed base of SDR and HDR displays.  Finally, because it is a single stream solution, Technicolor’s approach to HDR reduces complexity by only requiring a single decoder on CE devices,” said Teddy Florent, senior product director, HDR &amp; Video Technologies at Technicolor.</span>
<p style="text-align: center;"><span style="font-weight: 400;"> ###</span></p>
<b>About ATEME:</b>
<br>
<br>

<span style="font-weight: 400;">ATEME (PARIS: ATEME) is a global leader in HEVC, H.264, MPEG-2 video compression solutions that is transforming video delivery for broadcast, cable, DTH, IPTV, and OTT. More information is available at www.ateme.com. Follow us on Twitter: @ateme_tweets and LinkedIn.</span>

<span style="font-weight: 400;"> </span>

<span style="font-weight: 400;">ATEME Press Contact:
</span><span style="font-weight: 400;">Dorota Bouskela
</span><span style="font-weight: 400;">ATEME Corporate Marketing
</span><span style="font-weight: 400;">T: +33 169-358-988 E: press@ateme.com</span>]
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		<title>Technicolor and Philips Join Forces to Co-Develop High Dynamic Range (HDR) Distribution Technologies</title>
		<link>https://advancedhdrbytechnicolor.pro/how-to-install-a-ceiling-fan-where-no-fixture-exists-2/</link>
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		<pubDate>Thu, 23 Sep 2021 23:11:30 +0000</pubDate>
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					<description><![CDATA[Combined HDR roadmap will accelerate HDR deployment with full backward compatibility to Standard Dynamic Range (SDR) displays. By: Technicolorpr &#160; PARIS &#38; EINDHOVEN, Netherlands &#8211; Jan. 5, 2016 &#8211; PRLog—Technicolor (Euronext Paris: TCH, OTCQX- TCLRY) and Royal Philips (NYSE- PHG, AEX: PHIA) today announced an agreement to merge their ongoing delivery roadmaps for HDR solutions, [&#8230;]]]></description>
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									<h5 style="text-align: center;"><b>Combined HDR roadmap will accelerate HDR deployment with full backward compatibility to Standard Dynamic Range (SDR) displays.</b></h5>
<h6></h6>
<h6><b><i>By: Technicolorpr</i></b></h6>
&nbsp;

<b>PARIS &amp; EINDHOVEN, Netherlands &#8211; Jan. 5, 2016 &#8211; </b><a href="https://www.prlog.org/"><i><span style="font-weight: 400;">PRLog</span></i></a><span style="font-weight: 400;">—Technicolor (Euronext Paris: TCH, OTCQX- TCLRY) and Royal Philips (NYSE- PHG, AEX: PHIA) today announced an agreement to merge their ongoing delivery roadmaps for HDR solutions, including content creation tools, encoding, and decoding software and implementation support.</span>

&nbsp;

<span style="font-weight: 400;">As a result of this collaboration, Technicolor and Philips will offer a unique, best-in-class proposition to the market that allows HDR delivery, with full backward compatibility to Standard Dynamic Range displays. This will simplify HDR deployments for distributors who will be able to send one signal to all of their customers, regardless of which TV they have. Their networks will be future-proof as consumers upgrade to HDR displays over the next few years.</span>

&nbsp;

<span style="font-weight: 400;">Technicolor and Philips will continue to support their respective HDR products and solutions already deployed to the market and merge the best elements of these into the combined solution.  This announcement will strengthen their position by adding additional innovative features. Partners who have already implemented Technicolor and Philips HDR delivery technologies will benefit from best-in-class solutions that interoperate with content already created and built on their existing investments in HDR.</span>

&nbsp;

<span style="font-weight: 400;">Early results of the combined solution will be shown at NAB 2016 followed by commercial deployments on silicon in late 2016.</span>

&nbsp;

<span style="font-weight: 400;">Technicolor will take the lead in developing a combined solution that is compliant with emerging standards for next-generation video entertainment. Technicolor will also lead sales and licensing activities associated with the combined HDR offerings.  The solution will become an important offering in Technicolor’s branded product portfolio for consumer electronic devices.</span>

&nbsp;

<span style="font-weight: 400;">“Combining the HDR research from two of the most prominent and trusted names in imaging is a significant step in the maturity of HDR technologies,” said Manuele Wahl, Senior Vice President of Technology and Trademark Licensing at Technicolor. “Philips is bringing years of experience in consumer electronics and silicon partnerships. This combined with Technicolor’s heritage in content creation and technology licensing will provide a compelling backward-compatible solution which will accelerate HDR adoption.”</span>

&nbsp;

<span style="font-weight: 400;">“This move is a reflection of how fast the market for HDR is developing, and how important it is to partner and scale up to effectively serve industry demand for high-quality video delivery,” said Jako Eleveld, Head of IP Licensing for Philips.</span>

<span style="font-weight: 400;">Both companies will continue to work independently on other solutions for enhancing video and audio technologies.</span>
<p style="text-align: center;"><span style="font-weight: 400;">###</span></p>
<b>About Technicolor</b>

<span style="font-weight: 400;">Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes, and on the go.</span>

<a href="http://www.technicolor.com/"><span style="font-weight: 400;">www.technicolor.com</span></a><span style="font-weight: 400;"> – Follow us: @Technicolor – linkedin.com/company/technicolor</span>

<span style="font-weight: 400;">Technicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace.</span>

&nbsp;

<strong>About Royal Philips</strong>

<span style="font-weight: 400;">Royal Philips (NYSE- PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle, and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at </span><a href="http://www.philips.com/newscenter"><span style="font-weight: 400;">www.philips.com/newscenter</span></a><span style="font-weight: 400;">.</span>

<b>Media Contact:</b>

<span style="font-weight: 400;">Technicolor:
</span><span style="font-weight: 400;">Lane Cooper: + 1 415 646 6592
</span><span style="font-weight: 400;">lane.cooper@technicolorpr.com</span>

<span style="font-weight: 400;">Royal Phillips:
</span><span style="font-weight: 400;">Björn Teuwsen: +31 6 130 789 75</span>

<strong>Investor Relations</strong>

<span style="font-weight: 400;">Technicolor:</span>

<span style="font-weight: 400;">Emilie Megel: +33 1 41 86 61 48</span>

<span style="font-weight: 400;">emilie.megel@technicolor.com</span>

<span style="font-weight: 400;">Laurent Sfaxi: +33 1 41 86 58 83</span>

<span style="font-weight: 400;">laurent.sfaxi@technicolor.com</span>

<span style="font-weight: 400;">Contact</span>

<span style="font-weight: 400;">Technicolorpr</span>

<a href="https://www.prlog.org/email-contact.html#12522211"><span style="font-weight: 400;">***@technicolorpr.com</span></a>								</div>
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